Former first vice president of Gazprombank and former head of United Credit Bureau, Daniel Zelensky, became chief executive officer (CEO) of the Russian fintech service CarCraft (Russian legal entity Carcraft LLC). This is demonstrated by the data of the Unified State Register of Legal Entities, notes RB.RU.
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Zelensky confirmed his appointment in an interview published on the CarCraft channel of the Zen platform. The banker stated that in his new position he will transform the business and implement a business plan that foresees double growth in 2025, carrying out transactions worth 200 billion of rubles.
“The volume of transactions carried out over the past year amounted to more than 100 billion rubles. The good time has come when the company needs structure and coherence; I simply have the experience and profile in organization management that CarCraft needs today. Because I am also a shareholder of the company, the decision was obvious,” Zelensky explained about his appointment.
Zelensky began his career in the banking industry as a Visa account manager in 1999. The entrepreneur’s social networks indicate that he participated in the opening of a Visa representative office in Russia and launched the country’s first instant card, Visa Instant. In 2009, Zelensky became director of the United Credit Bureau, and in 2018, first vice president of Gazprombank. Since 2019, the banker got to work and founded the YES!FS loan application lead generation service. In 2020, Zelensky became a member of the board of directors of CarCraft and is also identified as the CEO of the company Balance Platform.
Zelensky considered the situation of the Russian automotive industry in 2025 difficult.
“Today rates are very high and there are already statements, even from senior executives in the financial sector, that rates will rise. What this means is that financing has become very expensive for everyone, both retail customers and corporate customers, including the automotive business, in fact, the margins of the automotive business are declining; Additionally, many banks today are likely to take a more conservative approach to lending to the corporate and retail sectors, including the automotive business. Therefore, our task is to look for alternative sources and flexibility of financing,” Zelensky said.
- CarCraft is a multi-bank online lending channel that offers car dealers and dealers a full cycle financing for automotive businesses, according to a message on its website. The company indicates that it has 19 partner banks (including T-Bank, Russian Standard, Alfa-Bank, Gazprom Bank, Modulbank), more than 10 billion rubles in transactions per month and its more than 500 car dealerships have become customers. In 2023, Carcraft LLC’s revenue amounted to 487 million rubles (a 1.6-fold increase), net profit – 106 million rubles.
Zelensky officially took over as CEO of CarCraft on January 14, according to data from the Unified State Register of Legal Entities. Until then, the company was headed by Boris Dmitriev, who in December increased his stake in CarCraft from 23.81% to 44.38%, purchasing just over 20% from Anastasia Strutinskaya. Following the transaction, the seller completely withdrew from the capital of this company. Dmitriev is currently the chairman of the company’s board of directors. RB.RU sent a request to CarCraft, but at the time of publication of the material did not receive a response.
Zelensky first entered CarCraft’s capital in September 2021, receiving 13%, and currently holds 7.22%. Another 11.9% of the company belongs to Development Director Boris Belenky, and 36.5% belongs to Timur Rodionov (his position in the company is not indicated on the website).
In 2021, CarCraft CEO Boris Dmitriev told RB.RU that, based on the results of joint work with Zelensky, the company planned to offer the market new technological products in the field of financing the automobile business. In particular, a platform for the quick purchase of cars by individuals, Momentum Pay, with instant transfer of funds to cards.
Author:
Ekaterina Strukova
Source: RB

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