Apple destroyed Meta’s advertising business; They are now in talks to bring their AI to iOS 18

Apple is in talks with Meta to integrate Mark Zuckerberg’s company’s artificial intelligence model into its products and further expand Apple Intelligence, the company said. Wall Street Journal citing people familiar with the situation.

The above-mentioned media claim that negotiations between both companies have not yet concluded, but may not come to a successful conclusion. After all, Meta and Apple are each other’s competitors. In fact, Meta has been battling Apple for years, the company says, over its aggressive policies and bans, such as the one the California-based company announced in 2021 that allowed users to choose whether apps could track their activity with a personalized display goal. advertising. Meta detailed that they lost $10 billion in revenue through 2022 due to this feature.

However, there is a general interest in this whole matter. Mark Zuckerberg’s company has been developing language models for some time and integrating them into some of its products and services; And incorporating them into Apple Intelligence will allow the company to further expand its AI to more users.. The Cupertino company, for its part, will be able to offer users more features based on artificial intelligence.

Apple is also in talks with other artificial intelligence companies.

Apple hasn’t developed much of its own models, other than the occasional AI feature that runs locally on the device, such as one that lets you remove unwanted elements from an image. However, the company, led by Tim Cook, entered into a partnership with OpenAI to implement some of the features that will soon be available in Apple Intelligence. In fact, the free version of ChatGPT will be integrated into iOS 18 and those users who have a premium subscription will be able to link their account to use the additional features offered by this plan on their own iPhone.

Apple also made it clear in the Apple Intelligence presentation that They are ready to include other AI models on their iOS 18 devices.leaving the door open for companies like Google or even Meta itself, as well as other companies specializing in developing artificial intelligence products.

In particular, the Cupertino company is also in talks with startups such as Anthropic (owner of Claude) and Perplexity. The goal is to include different models and allow users to choose the one they preferas detailed by Craig Federighi, because depending on the task a person wants to perform, one model or another may be better, Apple’s software chief said.