Apple will fulfill Apple TV+ Makes Major Change to Close Gap with Netflix and other competitors. After learning that the company is in talks with major Hollywood studios, a new report mentions that it is also will reduce investment in original contentApple will stop spending money on million-dollar projects because they don’t generate enough profit.
According to a report from BloombergApple will change its strategy to reduce investment in original films and TV shows. Eddy Cue, vice president of Services, is reportedly pressuring his studio’s executives, Zach Van Amburg and Jamie Erlicht, to exercise greater control over project spending. Manzana wants to leave behind its reputation as the company that spends the most on content.
The multi-billion dollar investment has not paid off for Apple. Although Apple TV+ shows and movies are nominated for major awards, success does not lead to the number of subscribersThe company will now adopt a different scheme from the one it has been using for the past five years.
Van Amburg and Erlicht, Apple TV+, have transformed Apple TV+ into a quality content alternative. Under his leadership, the streaming service has become a magnet for talent, including Martin Scorsese, Ridley Scott and the creators of Better call SaulVince Gilligan and Rhea Seehorn. It wasn’t easy, because Apple had to open its wallet and pay 20 billion dollars to create these series and films.
Apple TV+ Will Copy Netflix’s Worst Feature
Lack of growth and the economic crisis forced Apple to abandon its original strategy. Now the company will adopt a hybrid scheme, while cutting budgets for original contentAccording to sources, Van Amburg and Erlicht informed their creative partners of the upcoming changes.
At the same time, Apple will conduct a detailed analysis of the performance of each series and I will not hesitate to cancel it if it does not workIt will be one of the most obvious changes to a service that has been committed to continuity from the start. According to the numbers, the average season of a series on Apple TV+ is already two (or fewer).
The most recent example is Constellationone of the best sci-fi thrillers ever, starring Noomi Rapace. Announced with great fanfare, the Apple blockbuster lasted one season before being cancelled in May 2024. Apple is betting on successful projectsHow Morning show or Ted Lassowhile simultaneously walking away from multi-million dollar investments such as Masters of the Air or Napoleon.
Apple TV+’s new strategy shouldn’t surprise us. Other services like Netflix or Disney+ Announce Investment Cuts in content, as well as a more thorough study of the productions. The economic crisis and the poor management of some projects forced Eddy Cue and company to tighten the budget.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
