HE Apple’s iPad remains unrivaled in sales and the undisputed leaderAccording to IDC figures, global tablet shipments reached 34.4 million units in the second quarter of 2024, an increase of 22.1% compared to the same period of the previous year. 12.3 million came from iPad alone, up 18.2% YoYThis is largely due to the launch of the new iPad Pro and iPad Air 2024, the latter now available in two sizes, 11 and 13 inches, like its bigger brother. Where iPad sales drop in China Because local brands Huawei and Xiaomi have become stronger on this occasion.

Cupertino residents have the world’s best-selling tablet, the iPad is more powerful than ever

Generally, The tablet market has already gone through a crisis phase due to the pandemic. This is mainly due to the fact that almost all major players in tablet brands in the world have had major launches and updates. IDC believes that a “replacement cycle combined with inventory replenishment” also contributed greatly to this growth. These results are only comparable to pre-pandemic shipping levels.

In terms of design, the main difference between the iPad Pro and the Galaxy Tab S9 is the screen format

Cupertinos hold 35.8% of the world’s tablet market. Almost 2 points above the figure recorded in the same period but in 2023. Sales increased from 10.4 to 12.3 million.

IDC points out that technological progress is undoubtedly importantApple’s direct case in the OLED of the iPad Pro Other factors related to this improvement in sales today are the obvious fulfillment of needs in terms of top-tier devices, as well as artificial intelligence as an evolving technology.

iPad Pro 2024 gets an incredible OLED display

According to Anuroopa Nataraj, senior consumer and mobility research analyst at IDC,long-term profits depend heavily on each of the brands that have created a niche in the tablet space where innovation and differentiation are involved“.

What do Apple’s closest competitors in tablets look like?

Apple and rivals forecast worldwide tablet shipments in Q2 2024

Apple’s archrival Samsung ranks second in tablet sales. Despite shipment figures being lower than Apple’s, which had just 6.9 million units, it grew 18.6% YoY. Largely due to the lack of any major product launches, Samsung saw highlights in their foldable mobile device lines, such as the Galaxy Z Flip6 and Fold6.

Other close competitors; Lenovo, Huawei and Xiaomi sold around 2 to 2.5 million units Where Xiaomi has grown by almost 95% year-on-year. This is because, according to IDC, they have achieved impressive growth in Europe, including Spain. Huawei has grown thanks to the launch of the MatePad 11.5, which stands out in terms of sales and promotions in China. Lenovo continues to shine with its own detachable tablets.

Each has its strengths and weaknesses compared to the competition. Cupertino residents can boast of one of the world’s most powerful tablets with the implementation of the latest M4 chip that will be coming to new Macs soon.

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