Apple chose Google search engine because Bing was ‘terrible’

The trial in which it was established that Google is a monopoly yielded some interesting data. One of them involved the million-dollar sum a tech company paid to keep its search engine as the default in Safari. While Mountain View residents are engaging in anti-competitive practices, the truth is that Apple had the opportunity to choose Bing, but it didn’t..

The memo provides details of the negotiations between Apple and Microsoft. According to the legal document, Microsoft tried to strike a deal with Apple in 2015 to integrate Bing as Safari’s default search engine. To sweeten the deal, Redmond promised 90 percent of the proceeds—$20 billion—over five years.

The proposal was flexible and provided more control over how the product was used. When Apple rejected it, Microsoft offered 100% of Bing’s revenues and even the search engine itselfbut there was no money in the world that could convince the people of Cupertino. According to Eddy Cue, vice president of services at Apple, Microsoft believes its product is good and can be improved by Safari.

The problem is that Bing didn’t have the quality and volume that Apple was looking for.. According to Q, Bing will not be able to generate sufficient revenue because It was terrible with ad monetization.The Cupertino crowd saw no point in partnering with a product that would bring in a cut of Google’s profits, even with all the freedoms Microsoft had given them.

Microsoft Couldn’t Offer Apple Money to Use Bing

Although Apple has made it clear that the transition to Bing is a riskthe company conducted a study and found that it was better to stick with Google in the long run. While Bing offered $20 billion over five years, Google produced twice as much and could even earn up to $70 billion in the later period.

Apple offered Microsoft a guaranteed revenue of at least $30 billion, but Redmond refused. Not only would Bing fail to keep up with the times, but it could also cause Apple to lose money during the transition. Eddy Cue said that Google was a safe betbecause they have the best search engine and they know how to advertise.

“If you have a bad search engine, customers won’t use it, and so I don’t know how you can monetize it well,” the Apple executive said.I don’t think there’s any price in the world that Microsoft could offer us.They offered to give us Bing for free. “They could have given us the whole company.”

Eddy Cue’s words echo what Google said during the trial: that users choose Google’s search engine because it is better than its competitors. Despite investments in development and recent integration of AI featuresBing Fails to Increase Market Share.

Meanwhile, Google has been declared a monopoly for engaging in anti-competitive practices in the search market. The company will face a second lawsuit related to its advertising technology starting September 9.