The bitten apple company’s leadership in the mobile device market continues to expand not only in hardware sales but also in digital advertising, as the maker of the best-selling smartphone of 2024. A recent report from Pixalate revealed that the brand Apple has solidified its leadership in programmatic advertising by gaining an impressive 51% market share so far this year.

So more than half of digital ads viewed on mobile devices do so on iPhones. So, When a company wants to show an ad on mobile devices over the internet, that ad is likely to be seen on the iPhone.

Digital advertising targets iPhone users

Pixalate data is based on a study: We’ve deep-dived into over 10 million mobile apps and 22 billion open programmatic ad impressionsall collected in June 2024.

Apple’s dominance in programmatic ad engagement was 51% of SOV Share of Voice or Spanish brand engagement increased by 6% year-on-year in the second half of 2024. The term is used to refer to the most popular brand spoken in this context.

The impact on competition is clear. Samsung, despite being the second largest player in the market with 16% SOV, saw its market share decline with a 6% YoY decline. From 17% SOV in Q2 2023. This clearly demonstrates that competition for consumer attention is intensifying.

Apple Increases Programmatic Engagement Over Same Period in 2023

Huawei and Xiaomi also saw fluctuations in their market shares, reflecting the changing dynamics of the sector.Huawei devices rank third in the global market with 6.3% SOV, down 8% YoY from 6.9% SOV in Q2 2023 to 6.3% SOV in Q2 2024.

Apple’s new kingdom

This undisputed dominance is based on a number of factors, including a loyal and growing user base, a highly integrated digital ecosystem, and an effective marketing strategy.

iPhone users, attracted by the quality, innovation and user experience that Apple , have become an extremely attractive target for advertisers and those who would not otherwise consider similar engagement with other brands.

Apple’s dominance in programmatic advertising means: Companies looking to reach a broad audience via mobile devices need to prioritize Apple’s platform. This makes iPhones an extremely valuable marketing tool and positions Apple as a major player in the digital advertising industry.

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