A new CIRP study reflects: behavior of new iPhone buyersSurprisingly, new features that may come to an iPhone no longer provide the motivation for users to update year after year or at any particular frequency over time. With the release of the new iPhone 16, perhaps many people will buy it not because of its “new features”, but because of the need to replace it due to obsolescence..

Buyers of a new iPhone need to replace another iPhone that no longer works, is broken or stolen

Why buy a new iPhone? While it’s true that Apple some compelling features, there are a large number of existing users who won’t upgrade this year for those reasons. CIRP says nearly 75% of surveyed users said they would replace their iPhones due to “obsolescence” of their old phones or because you no longer have it due to theft or loss.

Reasons to buy a new iPhone, CIRP data as of June 2024

Focusing on the depth of the motif, Many people decide to buy a new iPhone due to the poor performance of their previous device.. It’s slower, the battery no longer performs as well as it used to, or there are other usability issues. Only 18% of surveyed users said news motivated them to buy a new phoneThese may be users who choose to purchase the new iPhone 16, which will be introduced on September 9.

News of an iPhone remained in the background during the purchase

It is also a complete truth to state that an iPhone performs for several years.. The appropriate lifespan and optimum working period is 5 years. During that period, iPhone gets lots of updates that improve itbut it is also true that a decrease in performance can be noticed. In the past, users have reported that the Cupertino people did this on purpose and have had to pay fines for what happened.

There are two important axes to investing in iPhone in these timesthe first one Convinced users He said that changing iPhone is like “changing shoes” because They have the necessary purchasing power. The second and beautiful part make a long-term investmenteither because you are applying for financing or because you really want to Use your iPhone until you can’t use it anymore and need a new one.

iPhone 16 is coming: Several devices are sold out at Apple Store

This survey shows that there are still a large number of users waiting to upgrade to the latest iPhone available today. This is when news remains a major motivator but is no longer the primary reason for purchase.

We may see what the purchasing trend is for the new iPhone 16 in the coming months.. On the one hand, Apple Intelligence could catapult the Cupertinos into the top mobile phone sellers. On the other hand, the iPhone 16 may not be as successful, as it does not offer enough improvements over the previous generation. Another possible scenario is that users prefer to buy a device from an earlier generation, a behavior that is also perceived in these types of surveys.

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