In the modern iPhone era, Apple made an interesting decision regarding the product range that defines itself today. Decided to start a venture largest iPhone size With iPhone 6 Plus. Initially, there were no obvious differences between the first two generations until the iPhone 7 Plus arrived and the camera started to become a key differentiator. Since iPhone X, the range of iPhone mobile phones 3 to 4 different options The iPhone 8, 8 Plus and later models pass on the existing iPhone Pro and Pro Max lineup, which includes XR, XS, XS Max and mini to Plus variants. CIRP took on the task of analyzing which iPhone model will be the best-selling in 2024.

iPhone was born to be simple, but has diversified it over time with a host of interesting features

Extended to 8 Plus when iPhone’s Plus model came out (since iPhone’s launch) There were no significant changes as in most modern iPhones today It’s related to the processor, RAM memory, and cameras, as well as other customization issues like colors.

iPhone 6 and iPhone 6 Plus

Users debated whether this It was good enough to use iPhone Plus or Max over and over again No problem keeping it in your pocket your pants. They preferred them and the trend was partially increasing Thanks to Apple for designing mobile phones with smaller but larger screens. The most practical example of this is the phenomenon achieved with the 5.8 inch iPhone.

Apple hesitated about the dimensions, and the iPhone 12 mini, for example, was kept for 2 years to give the iPhone Plus a chance in terms of basic models. There wasn’t much inconvenience on the Pro side, the sizes of the iPhone Pro and Pro Max did not vary by a tenth of an inch until recently. Apparently, Apple has already found the right alignment; Four phones with similar dimensions from 6.1 to 6.9 inches. There is the iPhone SE, but Apple doesn’t renew it every year like its main flagship devices, so it won’t be part of the CIRP analysis.

What is the most popular iPhone by shape, size and range in 2024?

According to the CIRP chart below, The base 6.1-inch iPhone was the most in-demand model with 40% of sales. Inside iPhone Pro Max comes in second place with the higher quality 6.9 inch design and 26% of sales. The 6.3-inch iPhone Pro (6.1 in older models) takes third place with 19%. Finally, the iPhone Plus, the largest size of the base iPhone (6.7 inches), comes in last place with 13% of sales.

iPhone model types from 2022 in terms of sales

In terms of sales, the percentage of base iPhones has declined but remains the leader. From 46% in 2022 to 42% in 2024. The iPhones with the most consistent engagement were the Pro Max, with margins of 25 and 26 percent. The same can be said for the iPhone Pro, but they had 21% in 2022 and are down two points in a year. The ones with absolutely no consistency are the iPhone mini; While this rate was 7% in 2022, it was only 1% in 2023. iPhone Plus collected at least 11% in 2023.

Apple introduced bigger phones and gave them a reason to exist

If Apple had maintained its range with small margins Like iPhone 6 Plus to iPhone 8 Plus, Many users may not be convinced to buy a larger iPhone. Instead, Apple was correcting the path and this was noticeable from the iPhone 11 series.

The simplest reason for this is that the iPhone mini has not been successful for 2 generations, while the iPhone Plus, perhaps due to its smaller size, has not been able to make a big difference to its more popular counterpart and has simply lost out. from a central angle like that of the battery.

iPhone 13 mini | Image: Apple

Apple gave all the advantages in terms of features to the biggest and most premium iPhoneProMax. Its popularity is reflected in a segment of users that is not preferred due to its size, but in recent years, users who have taken advantage of its huge screen have managed to get used to it.

iPhone range in 2024

These results may be one reason why Apple is trying to launch a new iPhone in 2025 that is special, thin, has a good battery and processor, is different from the base model but slightly below the iPhone Pro. Apple managed to conquer the market with its biggest iPhones, and it did so by relying on differentiation As a secondary part of the process in materials, properties and separation extent.

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