After 2022 was deemed the worst year in the last decade for global smart mobile device sales, 2024 has been a good year for many brands in terms of both growth and stability.Just like Apple remains above Samsung. The two most popular mobile brands did not experience any significant change, although they lost to Chinese brands such as Xiaomi, OPPO and Vivo. Huawei and its resurgence in China were part of a global market recovery, along with the expansion of brands like Honor and Motorola.

Chinese brands dominate the mobile industry at the best time after a difficult year

According to Counterpoint Research’s Market Pulse research and preliminary results, 2024 recorded an annual growth of 4 percent. Statement by Tarun Pathak, research director of the company consider smartphones “remain an important product” and this is already necessary for the daily lives of users. It was determined that in the face of so much pressure, the macroeconomic problems of the countries somehow managed to “soften”.

After the first sign of recovery was seen in the fourth quarter of 2023, there have been five consecutive quarters of sufficient growth. The market with the most growth was Europe It is followed by China and Latin America. The brand that recorded the best growth in 2024 was Xiaomi This is due to the restructuring carried out in the mobile device catalog, as well as the introduction of new premium devices. OPPO had the most aggressive decline but managed to close 2024 well. Vivo has consolidated its market in developing countries such as India and China. Other brands like Huawei, Honor and Motorola had stiff competition which was reflected in the growth where the former reaped the biggest benefit.

Global smartphone sales market share of the top 5 brands

Samsung leads with the S24, Apple with the iPhone 16, but its AI is a bit limited

Counterpoint Research states that Samsung has achieved strong demand for its products, starting with the Galaxy S24 series and ending with the A series mobile phones, and has received positive reactions in Western Europe and its homeland, the United States, by making its artificial intelligence announcement ready. From Cupertino. For your part, Apple maintains its 18% share in 2024Figures that have remained largely unchanged since a few years ago.

iPhone 16 was a different launch as it did not achieve the expected success and that’s why Late release of Apple Intelligence. There was a gap of several months in which the Cupertinos failed to make the impact they had budgeted for. Nevertheless, They managed to grow in markets where they were not seen as a main power, such as Latin America, Africa and Asia.. Another factor to consider is that users continue to prefer Pro devices. The situation where this factor is most successful is China.

iPhone 16 at best price | Photo: Ángel Roca

Counterpoint Research senior analyst Ivan Lam stated that the sales share of iPhone Pro in China is quite high. In the last quarter of 2024, this share was positioned at 40% and has now risen well above half.

The premium mobile market has a future, even as the middle class has gained strength in recent years

Strong competition mainly in the Android mobile market has caused the growth of premium devices to begin to slow down. Historically high levels were reached in mobile sales in the past before the Covid pandemic, and it is still very unlikely that these levels will be approached in this and subsequent years. There is a significant sign of recovery for premium mobile phones. devices with Prices above a thousand dollars grew faster in 2024. This trend reflected users’ desire to invest in their mobile future; but it was also a combination of efforts between subsidies for devices in some markets and low-cost financing schemes.

iPhone 16 and iPhone 16 Pro Max

The forecast is quite positive, with annual growth in global mobile revenues reaching 8% in 2025.It is double that seen in 2024. Artificial intelligence will be part of this growth, but now it will also apply to mid-range devices. It won’t be until 2028 that 9 out of 10 of these phones feature artificial intelligence. Samsung’s next launch in the Galaxy series and iPhone 17 has already signed up to continue improving the competition between mobile phonesIn addition to future launches from Chinese brands.

you can follow iPadize yourself on Facebook, WhatsApp, Twitter (X) or check our Telegram channel to stay updated on the latest technology news.