OPPO today presented the young Spanish football prodigy, Lamin Yamalas the new global brand ambassador. The 17-year-old will be a key part of Chinese brand Make Your moment’s brand refresh campaign.
“Lamin is not only an exceptional football player, but also an inspiring example of dedication and passion for what he does,” explains Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO. “In a world full of challenges and uncertainty, Lamin teaches us the importance of focusing on our passion and focusing on the present with strength and dedication.”
For OPPO, Yamal embodies values that go beyond talent: authenticity and self-identity. His recent return from injury is an example of this, with him prioritizing disciplined training and rigorous preparation to ensure he returns to the field in top form. This commitment reflects the company’s “Make Your Moment” philosophy: live intensely in the moment and turn it into an unforgettable moment.
Since 2015, OPPO has been working to strengthen its presence in the world of sports, highlighting its partnership with UEFA Champions League. By combining innovative technologies such as artificial intelligence and advanced imaging tools with the energy of sports, OPPO creates unique experiences that attract fans around the world. Cooperation with Yamal not only combines sports and technology, but also strengthens the brand’s connection with new generations, inspiring youth around the world.
As OPPO’s Global Ambassador, Yamal will bring this philosophy to a range of football-related community initiatives. These actions will include supporting grassroots football, improving sports facilities and encouraging creative ideas for sport-related charity projects.
The new brand slogan “Make Your Moment” comes at a pivotal time for OPPO as it continues to expand its international presence. The company operates in more than 70 countries and regions and has more than 300,000 points of sale. OPPO ranks fourth in the world in smartphone shipments, with the international market accounting for 60% of its total volume. This success has been fueled by the growing popularity of products such as the recently launched Find
Source: Digital Trends
