The first quarter of 2025 was difficult for mobile phones in Latin America, the region influenced an increase in tariffs, production and demand, suppliers are faced with many problems.
Brands use a cautious approach to equipment updates in the mass market segments to compensate for the increase in costs, which requires more sophisticated management of the life cycles of the product, prices and marketing strategies.
“The regional panorama of smartphones is becoming more and more complicated,” said Toby Zhu, chief analyst Cábalys Toby Zhu. “The markets that have demonstrated a strong impulse over the past year, such as India, Latin America and the Middle East, are currently experiencing a noticeable decrease in the first quarter of 2025, which indicates the saturation of the demand for replacement of products from the mass market. Most Android brands have actively corrected the levels of reserves in the first quarter to avoid breaks in new products and channels. ”
The middle will save sales in Latin America
The projections of experts are that the launch of new products in the middle of new products will grow competition, as well as the emergence of brands such as Living and Honor, which give great dynamism of the Latin industry, which is dominated by Samsung and Xiaomi.
It is expected that the appearance of new models in the price range from 200 to 400 dollars may mean a rebound in sales.
The best phones of the first part of 2025
According to the report of the Canalsys consultant, there is a brand that continues to dominate the global sale of mobile phones.
Samsung retained its leadership by selling 60.5 million units, supporting the launch of its latest flagship models and new products from the series A at competitive prices. Apple took second place with 55.0 million units sold and 19%of the market share, increased growth in developing markets in the Pacific and United States. Xiaomi received third place with 41.8 million units sent, and the market share was 14%using its diverse ecosystem ecosystem in order to strengthen its brand in continental China and in developing foreign markets. I live, and the OPPO followed in fourth and fifth place, with supplies of 22.9 million and 22.7 million units, respectively.
Source: Digital Trends
