New wave of new tariffs directed by Donald Trump’s management Threats by shaking the consumer technology market in the United States. And even though Apple is one of the most affected companies, the Cupertino company, which has an estimated impact of $ 33 billion, seems to have acted with surgical sensitivity to at least pillow the coup.

Everything has been the swinging of a Dimes and Sades among everyone concerned, but users have been stressful since the iPhone 17 and the followers can leave it much more expensive in Spain and in the world. However, it may be the ace under the arm to solve it.

What’s going on in proportions?

On April 2, the former president Trump was declared as “Day of Independence”, an aggressive “mutual” rates “affecting Apple’s supply chain entered into force. Although the minimum general tariff was 10%, Import, which is the heart of Apple’s assembly – Apple’s Assembly – Imports – Imports They were affected by 54 %.

And this can climb even more: If China does not give Trump threatened an additional ratio by 50% In commercial negotiations, it will receive a total of 104% of the cost output for Apple.

Although the official narrative of the White House argues that these rates are paid by the exporting country, the reality is different: Who pays them imported companySo Apple. And as usual, this cost goes directly to the consumer.

The good news is that if Apple is sent from China to Europe We will avoid the price increase of iPhone 17. Tariffs imposed on China by the United States do not directly affect European imports.

Apple’s Secret Plan: Emergency Flights

But Apple did not stay with cross arms. To predict the coup, The company carried out a logistical maneuver worth a novel of business espionage: In the last week of March, he organized five flights from China and India to the United States of America in three days, including iPhones.

There is always a way to avoid problems, and in this case Apple played a little with logistics to prevent cost increase.

The purpose was open: Fill their warehouses on American territory before new tariffs enter. According to Times of India, these reservations They will allow Apple to continue working at stable prices for several monthsextra cost immediately without transferring to customers.

This is especially striking, considering that March is a low season for Apple shipments historicallyThe dam starts to leave the products compared to the previous year Focusing on the production of the new iPhone released in September.

How serious will the effect be?

Early stock helps to keep a price for a whileWhen these reserves are exhausted, the crisis may explode. Analysts already predict that the iPhone 17 Pro can exceed 2,000 USDs, while the iPhone 16, which costs $ 799 today, can withdraw up to 1.140 USD, which is more expensive than the current iPhone 16 Pro.

This will have a devastating effect on the consumer market. As a symbol of quality and innovation, users who have relied on Apple for years, They may be forced to rethink their purchasing decisions due to high prices.

Apple’s strategy to avoid tariffs shows the ability to quickly adapt to geopolitical changes. However, this respite is temporary. If the rates are preserved or increased, the US consumers will finally pay the price.

How will Donald Trump’s demand end? We don’t know, because as President Steve Jobs learned, he wanted Apple’s production in the United States.

The case is doing something more clearly: in a globalized world in which technology is connected to the supply chains distributed on the planet, political decisions have immediately consequences in the average citizen pocket. And even if Apple can fly products with air and buy some time, Even the most valuable company in the world cannot escape indefinite tariff pressure.

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