During an Apple ten years, iPhone users had dipped in the original visual that were completely with their smartphone in the ‘iPhone’s Shot’ series. Recently, this special work has reached a new milestone in the advertising world. Creative Effectiveness at the Cannes Lions International Creativity Festival This year.

According to the press release of the Cannes Lions Festival, ‘Iphone on Shot’ founded himself as one of Apple’s most well -known marketing strategies. According to the 2025 plypaan research data mentioned in the statement, The camera is a decisive factor that contributes to the iPhone’s positioning itself as the best -selling smartphone in the world.

As you told us from 9TO5Mac, the category of creative activity in Cannes Lions is particularly dedicated. Reward campaigns that have achieved a significant long -term commercial impact.through creativity.

Apple’s ‘Shot on iPhone’ campaign was recognized at Cannes Lions

This year, the category experienced a 6.5% increase in candidates compared to 2024 and pointed to the fourth consecutive growth year. However, only 17 of more than 300 presented managed to be given: Three gold, six silver, seven bronze and Only the greedy Grand Prix given to Apple and TBWA \ Media Art Laboratory Agency.

Of course, a ten -year -old study married a few words by the jury of the festival. Gout Global CEO and President of the jury of the category Andrea Diquez praised the unique skill of the campaign Blill the line between artistic expression and daily life.

According to Diquez:

‘On the iPhone’, Shot ‘received Grand Prix because of its innovative capacity to democratize creativity by transforming everyday moments into art. The campaign has been emphasized as the main class on how to develop the content created by users to create a long -term platform with an impressive executive. “

And undoubtedly, ‘Shot’ on the iPhone ‘has collected all possible ideas and places of the world, and it is even impossible to share for ten years. IPhone 15 pro Max as a shot by me. No gimbal, no lens, no filter! The stability of the iPhone 15 Room or the unforgettable short film ‘

A campaign with reasons to extend

According to the most persistent rumors, the iPhone 17, which we will know in the coming months, will offer performance improvements on the camera and promise many more possibilities to create images and videos with extraordinary technical quality.

The Grand Prix in Cannes Lions is not only a proof of the power of a well -run marketing campaign for ‘iPhone’ Shot ‘, but also the vision of Apple’s vision of putting tools to develop existing creativity for everyone. By inviting its users to be the heroes and creators of their ads, Apple managed to create an authentic and universal narrative about the quality of the iPhone camera, the generation after the generation.

You can follow iPadizat Whatsapp on Facebook, Twitter (x) Or consult our Telegram channel to be up -to -date with the latest technology news.