Apple refuses to pay 500 million euros for violation of DMA: an appeal for a fine and loading against the European Commission

Apple wants to completely fight the millionaire, which the European Union established in violation of the law on digital markets (DMA). The company confirmed that They appealed the sanction Of the 500 million euros, given that this “goes far beyond what the law requires.” Cupertino also claims that the European commission “sends” them about how they should manage their store.

“Today we represent our appeal, because we believe that the decision of the European Commission and its unprecedented fine, They go far beyond what the law requires– says Apple in statements sent to various media due to the fine of DMA. The company continues to warn that in addition to “sending” how they should manage their own applications store, EC “forces” to realize “commercial terms that are confused for developers and are harmful to users.”

Apple’s confirmation of a fine in a violation of DMA arrives just a few days after the company has confirmed several changes in the App Store rules. In particular, now from Cupertino They are more flexible when developers allow the developers to offer their customers alternatives payment Cheaper or with offers outside the Apple store. This is precisely the main reason for the sanction that the European Commission applied on Apple in April last year. Apple guarantees that the purpose of this change is to “avoid punitive daily fines”, but they will share facts in court.

Apple also makes other changes so as not to pay a fine

EC, remember, insert an Apple in a fine of $ 500 million for not allowing the developers to publish their Apps’s Apple Apps offers and alternatives outside the Apple Apps store. Do not redirect users to these offers. On the same day, the European Union also announced a fine of $ 200 million to finish for coercion of users To pay a Facebook and Instagram subscription If they wanted to eliminate personalized advertising on both platforms.

Although the initially Apple was supposed to pay a DMA penalty within the first 60 days from the moment it became official, the European commission decided to extend this period, which ended on June 26 to conduct an analysis and allow Apple and META to offer a solution.

Since then, Apple has made several changes that go beyond more flexibility, allowing developers to announce advertising actions. The company also changed the levels of bets for developers. Now they must pay for the percentage of the commission depending on the level at which they are located.

• The first level (5 %of the rate): Applied to those who want to access the mandatory service of the App Store, including the distribution of the application and various tools for confidentiality and security.
• The second level (13%): Access to all services provided by the App Store, including mandatory. Developers registered in small enterprises have a decrease in this speed by 3%.

Apple also spoke about this change, claiming that the EU demanded a bet to access the services of applications at several levels, when from the moment of launch of this rate there were already different options depending on the size of the developer.