Last broadcast in x of Tim Cook Certainly, the jealousy of many. And although Apple has traveled with a constant position as CEO, recently Visit JapanHe combined things with an unexpected and cute approach to Japanese popular culture and a particular character: Pikachu.

In one of the images that reverse the world, Cook shares the iconic character of Pokémon Franchise at the center of Namco video game developer. This meeting symbolizes the close relationship between Apple technology and the wide universe of Japanese entertainment, which is an ideal platform for the development of iPhone.

Met Pikachu played Dragon Ball Gekishin Squadra in Bandai Namco, which is connected to developers who use our software features in incredible ways … Japan is a game paradise! pic.twitter.com/wiilg7nwrm

– Tim Cook (@Tim_cook) 24 September 2025

Tim Cook wore the “Gamer” side in Japan

Cook took advantage of the visit to dive into mobile video games experience. He played a popular Dragon Ball title in an iPhone 17 Pro, showed the fluid and processing power of the latest Apple Mobile, and developers were emphasized as they took advantage of the iPhone software to optimize the gaming experience.

Dragon Ball came to the App Store at the end of 2024It has become a worldwide success thanks to its advanced graphics and playability optimized by the powerful iPhone 17.

Importance of iPhone 17 and Japanese Market

The presence of cook in Japan is not a coincidence. The Japanese market is one of the most important markets for Apple and its commitment to characters such as Pikachu and Dragon Ball is an important factor in the culture of characters.

Tim Cook did more than a business trip to Japan. While playing Dragon Ball on iPhone 17 and taking a photo with Pikachu, The Apple Chief showed that the company has connected with the country’s culture. His visit reminds us that their devices are not only for innovation, but for art and entertainment that unites people in the world.

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