That’s why the “+” has been removed from Apple TV+. Apple says it’s not confusing, I have my doubts
Until proven otherwise, Apple believes the name change to its Apple TV streaming service could be less confusing for users!
This week, Apple renamed its streaming service with a small but significant change. Apple TV+ is now just Apple TV, and although there are many theories about it, including the launch of the new Apple TV 4K a few hours ago, Apple’s senior vice president of Services said: Eddy Cue made statements explaining the reason for this change..
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Cue, who recently appeared on The Town podcast hosted by Matt Belloni, said the decision to remove the “+” sign This was a collective agreement in the company, and it was made because the moment was right.
Apple TV+ changed its name for “simple” reasons
Initially, the “Plus” suffix was added to ensure consistency with the brand’s other subscription services such as iCloud+ and News+; where the “+” serves to distinguish a paid version from a free or limited-featured version. However, specific to the broadcast platform, Cue stated that this distinction is no longer necessary and argued: The identity of the Apple TV subscription is already firmly established in the minds of users.
The rationale for the change was, paradoxically, an adaptation to the way consumers currently sought the service. Cue colloquially admitted that “we all call it Apple TV.” By removing the suffix, the official name conforms to people’s natural languageenhances the simplicity of the brand.
When asked if this simpler name could be created confusion with hardware device Cue highlighting what connects to the TV. According to him, the difference is clear: The name of the hardware is Apple TV 4K, and the name of the application that hosts the subscription content is Apple TV. From Apple’s perspective, this distinction is enough to avoid misunderstandings.
Although Apple’s official stance is that removing the “+” sign is a logical move that will simplify the brand and make it suitable for the language of its users, this decision is not beyond doubt. For the average consumer, the “Apple TV” brand may now refer to the device, the app on that device, or the streaming service within that app. After all, The success of this change will depend on how quickly consumers adopt the new terminology.
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Source: i Padizate
