iPhone sales are very relevant worldwide, there are 8 iPhones among the 10 best-selling smartphones of 2022 but this is admirable especially when we talk about the “premium market”. Counterpoint Research It calls the set of smartphones over 600 euros “premium market” and this market is within Apple sweeps 75% of sales.

According to research by Counterpoint Research, 3 out of 4 smartphones over 600 euros sold worldwide were iPhones. And this is very important because most of the profits are monopolized by the most expensive smartphones. 55% of the total revenue of the market corresponds to this premium segment, which exceeds 600 Euros.

Apple’s sales in the premium market grew 6% year-on-year, expanding its share to account for three-quarters of total sales in the segment. Apple could have grown further if the supply of the iPhone 14 Pro and Pro Max was not interrupted during the peak holiday season of 2022.

Apple takes 75% of the entire premium smartphone market

Apple leads the way among those who spend the most money on smartphones

graphics produced by Counterpoint Research Disruptive, if someone is going to spend a decent amount of money on a smartphone, it is normal to prefer the iPhone. But the best part of all this for Apple, This is a growing trend.

If we look at the development of the last few years, Apple went from dominating the market with 63% to dominating the market with 75%.. Every year Android manufacturers seem to eat more of this premium market and become unresponsive.

The share gap between iPhone and Android does not stop growing in the premium market

In addition, it is also interesting to consider. Apple’s gravitational pull. The company’s ecosystem means that anyone with an iPhone can also purchase an iPad or Apple Watch, causing them to opt for the iPhone the next time they refresh their smartphone.

The stickiness of the iOS ecosystem, which includes multiple devices and services, is high. If an iPhone user also owns an Apple Watch or Mac, the next smartphone upgrade will likely be another iPhone. In addition, Apple’s sales are increasing in emerging economies due to Apple’s aspirational brand equity and expansion. The loss of Android’s share in the premium segment is also one of the reasons why Google (Pixel) turns to smartphones.

Of course Apple can’t make any complaints about the sale of its flagship device. More and more iPhones are being sold and they are making more and more money with it. And everything indicates that we will see a more significant increase in sales with the iPhone 15 generation.