Apple virtual reality glasses do not convince employees, but will still enter the market

Apple Glass, the company’s augmented reality glasses, could be announced this June. However, some employees are skeptical about the launch and doubt that this viewer can be useful to usersIt turned out New York Times after talking with some people involved in the project.

Many of these employees, in particular, fear that Apple Glass is “a solution in search of a problem.” In other words, unlike the iPhone or other products of the company, virtual reality glasses will not bring any benefit to consumers. “There are concerns about the device’s roughly $3,000 price tag, questions about its usefulness, and concerns about its untested market.”details the above media.

The viewer in particular will be aimed at a more professional audiencelike artists, designers or engineers with image editing apps that will let them edit and create content in a more immersive way. Another stellar feature of Apple Glass will be the ability to watch series or movies specifically designed for the viewer. The company will also work with Hollywood directors to create original content for their glasses. As previous rumors show, Apple Glass will also be designed for video calls with much more accurate avatars than other similar devices.

Apple Glass launch continues

It was a few employees who showed their insecurity about Apple Glass that decided to abandon the project, the source says. The newspaper “New York Times. This is added to the recommendations of the visor designers who advised Tim Cook not to release glasses this year. could jeopardize the announcement planned for WWDC 2023. At least, some of the workers involved in the development of the device believe so.

This is not something strange at Apple. In fact, as the aforementioned media outlets stated, the company has delayed the launch of AirTags, which had already been completed, in order to address privacy concerns. His announcement, however, already seems to be scheduled for the month of June, as viewers are already being produced.

Anyway, TOApple may implement a strategy similar to what it did with its first Apple Watch.. That is, officially disclose the device and not release it to the market until several months have passed.

Apple’s VR headset is expected to have a design similar to a pair of ski goggles. It will include, according to the latest leaks, two 4K screens, as well as various sensors to capture any facial expression of the user and recognize objects in the environment. Apple Glass is expected to go on sale for $3,000.