Galaxy S23 and future iPhone 15 attention! What Millennials Are Looking For In The US: “Stupid Phones”Old mobile phones in the flip style that were very popular in the 2000s, or today the “Nokia Tijolão” manufactured by HMD Global. According to the manufacturer, the hype continues, at least in the American market, where sales are high. Feature phones sought increased in 2022.
in a report by CNBC Wednesday (29), YouTuber and digital minimalist Jose Briones tried to explain the phenomenon: “I think you can see it in some Gen Z populations – they’re sick of screens.” According to the influencer, choosing a device with fewer resources is one way to reduce dependency on digital content.
Market research firm Counterpoint Research, quoted by the publisher, explains that while sales of feature phones are declining worldwide, the trend is up in the US, especially among youth. they now call traditional flip phones a digital detox.
How is the dumb phone market in the world?
“I can see an increase of up to 5% in the next five years, If nothing else, based on the public health concerns out there,” technology analyst Patrick Moorhead explains. CNBC. Naturally, this figure will make a huge difference in a market where 80% of sales are realized in the Middle East, Africa and India countries due to economic reasons.
Given this emerging niche, it’s not just HMD, which has been licensed to manufacture devices under the Nokia brand since 2016, investing in this market. Swiss Punkt and its American startup Light specialize in selling minimalist gadgets. to an audience that is increasingly looking to step away from smartphone screens and social media.
Light co-founder Joe Hollier says it’s not about being against technology, it’s about making an informed choice.
Source: Tec Mundo
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
