Samsung has been one of the pioneers in implementing OLED technology in smartphone displays, but over time it has seen how. Apple passed it right without a second thought. So much so that the majority of smartphones with OLED screens sold in the world are iPhones.

In a study by DSCC, experts in the display market, it analyzes the best-selling OLED screen smartphones so far in 2023 and Apple managed to take the first 4 places. Samsung rounded out the top 5 with the latest Samsung Galaxy S23 Ultra.

OLED screens of Apple devices are manufactured by Samsung.

Even the iPhone 13 outstripped the Samsung Galaxy S23 Ultra

According to research focused on the distribution of OLED panels, The iPhone 14 Pro Max, iPhone 14 Pro, iPhone 14, iPhone 13 and Samsung Galaxy S23 Ultra were the best-selling smartphones with OLED displays so far in 2023. from the market. Together they accounted for 46% of the entire market.

For the top five models from January to March, the DSCC shows that Apple and Samsung models captured a combined 46% share in the first quarter of 2023. By model and month, the top five models in January were the Apple iPhone 14 Pro Max. It was followed by iPhone 14 Pro, iPhone 13, iPhone 14 and Samsung Galaxy S23 Ultra with 18% share.

In each of the months, four iPhone models were ahead of the Samsung model, which had a share of between 6 and 4%. Something very curious happened on Apple devices, At the beginning of the year the iPhone 14 Pro sold much better, and now the more affordable iPhone 14 and iPhone 13 are selling better. Of course, every month the iPhone surpassed the Samsung Galaxy S23 Ultra, even the iPhone 13, which was released in 2021.

As we can see, the four iPhone models have always outstripped the Samsung model.

Apple is one of these companies. sells more smartphones in the marketIn fact, eight of the ten best-selling smartphones in 2022 were iPhones. Therefore, we were not surprised by this study. Interestingly though, a device like the iPhone 13 that has been on the market for more than a year outsells a newly launched device like the Samsung Galaxy S23 Ultra.