Xiaomi SU7: What price will the first electric car of the Chinese brand have?

He Xiaomi SU7, the Chinese brand’s first electric car, was officially unveiled today. The car promises excellent performance and aims to become a serious competitor to Tesla and Porsche. However, one unknown prevails: What will its price be?

During the official launch of SU7, Xiaomi chose not to disclose information about the prices of its models. Let us recall that the company will present two variants – SU7 and SU7 Max – although it was initially expected that there would be three of them. In addition, reservations are now open for the first devices, called Founders Edition, which will be shipped from February 2024.

But despite the lack of official pricing data, some clues have emerged that are interesting to comment on. During the presentation, Lei Jun himself, the leader of Xiaomi, denied any possibility that the SU7 would be excessively cheap.

“Stop trolling. The car will not cost 140,000 yuan. Show some respect for the technology behind the car.”, – indicated the founder of the brand. That is, 140,000 yuan represents about 19,700 dollars or 17,760 euros at the current exchange rate. Therefore, it is unlikely that Xiaomi will try to quickly gain a place in the huge Chinese electric car market at a discount.

What price will Xiaomi SU7 aim for then? CarNewsChinaOne of the most reliable media reports on the prospects for the electric vehicle market in China suggests that the car will hit the market with a starting price that will be slightly lower 300,000 yuan. This is equivalent to approximately 38,000 euros or 42,200 dollarstaking the exchange rate of the day.

Price, the great unknown Xiaomi SU7

Assuming that the above figure is correct and that the Xiaomi SU7 offers all the technological features promised by the manufacturer, in any case it will be a revolutionary price. Let’s not forget that with this first car, the company intends to compete with top-end models, with names like the Porsche Taycan and Tesla Model S in the spotlight.

In the presentation, in fact, Xiaomi compared the performance of SU7 Max with Taycan Turbo and offered some devastating figures. For example, acceleration from 0 to 100 kilometers per hour in 2.78 seconds, and from 0 to 200 kilometers per hour in 10.67 seconds, while the Porsche model can achieve this in 2.93 and 11.05 seconds, respectively.

Of course, the hypothetical starting price of 300,000 yuan certainly points to the standard Xiaomi SU7 model and does not apply to the Max version. But even in this case, we are talking about a much lower starting point from an economic point of view compared to competing models that Xiaomi intends to confront.

Today Porsche Taycan electric sold in China from 898,000 yuan. That is about 114,000 euros or 126,300 dollars at the exchange rate of the day. While Tesla Model C It is sold from 698,900 yuan (88,500 euros or 98,300 dollars). To give you further context, Taycan Turbothe model with which Xiaomi compared the performance of the SU7 Max has a starting price 1,518,000 yuan (192,300 euros or 213,500 dollars).

Until Xiaomi provides official price details for the SU7 and SU7 Max, everything said will be based on speculation. But if predictions of an average starting price of $/€40,000 for the standard model come true, it could be a real bomb. Of course, provided that both models provide the promised functions.

Tesla Model Y was the best-selling electric car in China for the week of December 18-24. The starting price for this model is 266,400 yuan; that is, 33,740 euros or 37,500 dollars. It was followed by BYD Song Plus, which today costs 209,800 yuan (about 26,500 euros or 29,500 US dollars). Xiaomi wants to take a place among major electric vehicle manufacturers worldwide, and achieving this goal depends on the commercial success of the SU7. We will be attentive to official news about its price.

With all this, let’s not forget that, at least for now, Xiaomi SU7 will not leave China. The company hasn’t mentioned plans for international availability, and all indications are that we’ll probably never see it outside of the Asian giant. Of course, we shouldn’t rule out that history will change with future models.