CES 2024, where well-known and independent main technological brands present developments, prototypes and new products for consumption, continues in Las Vegas, as it does at the beginning of every year. Today, Amazon announced Matter Casting, practically a form of AirPlay, for its devices.

Amazon’s Matter Casting is AirPlay’s interoperable rival

Now This function is limited to transmission In the Prime Video app Echo Show devices. It is suggested to come to Fire TV soon and work on more streaming services like Pluto TV, Sling TV, Starz, Plex, among others.

Amazon now available in many homes around the world with Echo devices

This It is vital that it is compatible with more applications is seen as an important rival. They also have the opportunity to enjoy this functionality on their own TVs and Fire Stick devices. Amazon has tried to win over home automation users and those who aren’t so savvy with its wide range of home devices.

Right now, AirPlay is more competitive, although still a “closed” environment, when working with original Apple devices. You could send the screen from an iPhone, iPad, or Mac to an Apple TV, a Mac, and until recently some compatible devices like Samsung and LG smart TVs. Google has Chromecast and functionality called Google Cast. Will Amazon Matter Casting get better?

Matter standard will still be supported

Apple and Google teamed up with Amazon on MatterA video transmission standard with which TV accessories can interoperate seamlessly. The aim is not to depend on a specific platform but having one of these devices.

There are a total of 17 Echo devices compatible with Matter

is Efforts are being made to enable both iPhone, iPad, Mac and Android devices to send content to Amazon devices. This benefits everyone and converges on interoperability, which Amazon plans to take to the next level in terms of content consumption.

Will Matter have the expected reach? In the meantime, we’ll see how long it takes to launch compatibility with Fire TV; This is the main gateway through which Matter can be considered a valid alternative to AirPlay or Google Cast.