This is the price of the Xiaomi SU7 electric car and you will be disappointed.

Xiaomi finally revealed starting price of the first 100% electric car SU7, which will also go on sale in China on March 28. Unlike Apple, the company is moving forward with its strategy to compete in the electric mobility industry.

The company’s strategy for its first electric vehicle will be similar to its strategy for smartphones. Trying to offer the best possible value for money and sell a high-performance car that other brands might have would mean paying a lot more.

Additionally, they are adopting Tesla’s strategy by controlling the entire production and value chain of their vehicles. He Xiaomi SU7 It was developed from the ground up by a new team inside the company, will be assembled in its own factories and run its own software, and will also have deep integration with other company devices.

How much does Xiaomi SU7 cost?

Finally, Lei Jun, CEO of Xiaomi, revealed the price in a statement to Reuters: “It will be the smartest, easiest to drive and most beautiful car. And the price will be lower 500,000 yuan” That is, the equivalent is approximately 60,000 euros. Therefore, much higher than many rumors and what was expected from both the car and the brand.

Jun’s words came during an event where he showed off the Xiaomi SU7 in a new metallic purple color – similar to the one unveiled by Porsche and its Taycan Turbo GT with the Weissach package in recent days – and where he made the 15-hour drive between Beijing. and Shanghai, with a total length of 1,276 kilometers.

Of course, it remains to be seen whether the “less than 500,000 yuan” commented by Lei Jun is a reference to the base model Xiaomi SU7 or whether it is the highest price of a top-spec car produced by the company. But I’m afraid it will be the first option and the base price of the car will be between 55,000 and 59,000 dollars/euro.

It is also important to remember that these prices are for the Chinese market. One day he Xiaomi SU7 arrives in Europe, its prices will change and rise significantly – at least during the first year of marketing – as has happened with many other Chinese brands entering the continent.

We already know the real autonomy of Xiaomi SU7.

With two stops after driving 1,276 kilometers, it’s safe to say that the car’s actual range is – as I explained a few weeks ago – This is quite far from the estimated 600 or 700 kilometers that the brand claimed.. This is about 450 kilometers, which considering the size of the car, battery size, power and overall weight is quite sufficient and very much in line with the competition, with relatively good efficiency. An important achievement considering this is Xiaomi’s first machine.

Xiaomi mentioned the possibility of installing batteries with a capacity of more than 100 kWh to increase the actual autonomy of the car. But most likely this won’t happendue to possible price consequences, and also because by increasing the weight of the car the additional autonomy obtained is also not very significant.

At the time of its launch, the company Xiaomi SU7 It will come with two battery options: BYD’s 73.6 kWh LFP or CATL’s 100 kWh NMC. The approvals provided by the brand are for the CLTC cycle. this is absolutely unrealistic: 668 km and 800 km respectively, which is completely far from the actual autonomy of the car revealed by Lei Jun’s journey of these 1276 kilometers.