At the special event where Apple introduced the new iPad Air models and the 2024 iPad Pro series in May, the company Premiered a controversial commercial that was harshly criticized by social audiences and had to apologize to get out of trouble, saying they “missed the mark”.

HE “Crush!” Apple iPad Pro advertisement titled It shows how a massive press crushes a vast repertoire of musical instruments, sculptures, technological devices, and other creative utensils. After “squeezing” these objects, an iPad Pro appears.

Meet the new iPad Pro: the thinnest we’ve ever created, the most advanced display we’ve ever built, with the incredible power of the M4 chip. Imagine all the things it would be used to create. pic.twitter.com/6PeGXNoKgG

— Tim Cook (@tim_cook) May 7, 2024

Samsung puts everything in its place: Its new ad puts aside Apple’s bad idea

Apple wanted to imply this iPad Pro has all the features to replace these instruments. Maybe this wasn’t the best idea in the world, and Samsung took it upon itself to prove it.

The truth is that no one likes to see valuable objects destroyed. Especially to the artists and creators who use these elements in their daily lives and use them to earn their living. No, Apple doesn’t want to eradicate tradition from the human race, they just hired the wrong advertiser.

You can see Samsung’s new advertisement here:

Posted by: @ipadizate_com

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In the Samsung commercial, we see a young woman taking a partially destroyed guitar and placing it on a hydraulic press. Play songs while reading notes on Galaxy Tab S9. It was the scene perfectly recreated To simulate a scene right after an Apple commercial.

Samsung ends its ad with the slogan: “Creativity cannot be suppressed.”

Whether you’re a die-hard Apple fan or an Android user, Admittedly, Samsung’s touch of attention is masterful. No matter which side of history you’re on, Apple’s marketing push was bold, to say the least. But it’s also commendable that Apple has realized its own mistake..

Footage of Samsung ad criticizing iPhone’s “notch”

This isn’t the first time Samsung has mocked Apple in one of its ads, and it likely won’t be the last. We all remember the incident when the Korean company made fun of the iPhone’s “notch” by showing an interesting haircut to an Apple user. However, eventually Samsung started using the same “notch” on some of its devices.