Ford unveils the new Puma Gen-E: its best-selling car in Europe is now 100% electric

Ford continues to bet on the electrification of its vehicle catalog and today launched a new Puma Gen-E. As the name suggests, this is a new version inspired by both the crossover SUV of the same name released in 2019 and the legendary coupe of the late 90s and early 2000s.

The Ford Puma Gen-E is a compact crossover with which the oval brand intends to gain a larger position in the electric vehicle market in Europe. The choice of Puma to convert it to electric is not accidental, since, according to the manufacturer, it is its best-selling car on the Old Continent. Additionally, as part of this strategy, the brand is doubling down on its commitment to paying homage to older models, as we already saw this year with the Ford Capri.

The design of the new Ford Puma Gen-E shares many of the design cues with the crossover SUV that debuted about 5 years ago, and retains the characteristics that made the original Puma coupe unique. The latter is especially appreciated in the headlight format, which gives the car its individuality.

In terms of dimensions, the Ford Puma Gen-E measures Length 4.21 meters, width 1.80 meters, height 1.55 meters.. The wheelbase is almost 2.59 meters, and the empty weight of the car is 1563 kilograms. The brand’s new electric car offers an important maximum trunk volume of 574 liters, with five seats and loading up to the roof. However, this can be increased to 1283 liters if the rear seats are removed. In addition, it has a front trunk (or jerk) Volume 43 liters.

New Ford Puma Gen-E: performance and autonomy

Ford wants the Puma Gen-E to have the acceleration of a sports car without sacrificing comfort or efficiency. The brand’s new electric car will be available in two versions (Gen-E and Gen-E Premium)which will have most of the same characteristics, but will have logical differences in equipment and autonomy.

Both models have motorization. Power 123.5 kWwhich translates into 168 horses put on the front axle. The Ford Puma Gen-E and Gen-E Premium use NMC (Nickel, Manganese and Cobalt) batteries. 43 kWh which can be recharged at maximum power 100 kW. According to the automaker, a recharge from 10% to 80% can be accomplished in approximately 23 minutes at maximum supported power.

When it comes to autonomy and efficiency, the best performance is seen in the regular Ford Puma Gen-E. This model promises autonomy up to 376 kilometers on the WLTP cycle, while in the city they can be reached up to 523 kilometers. The manufacturer’s official statistics indicate that its energy consumption is 13.1 kWh per 100 kilometers.

Meanwhile, for the Puma Gen-E Premium, the total autonomy is 364 or 347 kilometers (WLTP), and in the city it reaches 506 kilometers. Electricity consumption is slightly higher, reaching 13.7 and 14.5 kWh per 100 kilometers, depending on the configuration. Let us remind you that the regular model is equipped with 17-inch wheels, and the Premium one is equipped with 18-inch wheels, with the possibility of installing 19-inch ones, and this affects both autonomy and efficiency.

Regardless of the variant, the Ford Puma Gen-E accelerates from 0 to 100 kilometers per hour in 8 seconds and its maximum speed is 160 km/h. It’s certainly not the most powerful or fastest electric car, but it’s enough for the type of vehicle and the segment it’s aimed at.

First class equipment

The new Ford Puma Gen-E comes with top-level equipment. The standard and Premium variants include a 12-inch central touchscreen with SYNC 4 infotainment system. Another 12.8-inch panel is located behind the steering wheel and displays all instrument-related information.

The compact crossover also boasts ambient lighting, connected navigation, support Apple CarPlay and Android Auto wireless connectivity, Alexa integration, wireless mobile charger, cloth front sport seats with four-point power adjustment and lumbar adjustment, and rain-sensing wipers, to name a few.

The Ford Puma Gen-E comes with a 6-speaker audio system. However, the Premium model includes the system Bang and Olufsen with 10 speakers and soundbar. It is worth mentioning that the most expensive variant of the car also comes with integrated hands-free tailgate and keyless entry from the factory.

Ford will offer different packages for both versions of the Ford Puma Gen-E that will allow you to add more features in exchange for extra money. The same will happen with paints, as two models of the new electric car will be offered in Electric yellow. The remaining colors (White, Agate Black, Solar Silver, Digital Marine Blue and Fantastic Red) must be purchased during vehicle customization.

Driving assistance

When it comes to driving assistance, the Ford Puma Gen-E doesn’t disappoint. It includes cruise control with intelligent speed limiter, driver alerts, pre-collision system, lane keep assist, speed sign detector and rear parking sensors, to name a few. The standard model includes LED headlights with automatic high beams, while the Premium version includes matrix LED headlights with anti-glare high beams.

Those who wish expand assistance They will be able to buy front parking sensors, a 360-degree camera, adaptive speed control and a blind spot detection system, among other things.

Availability and prices of the new Ford Puma Gen-E

The new Puma Gen-E is produced at Ford’s plant in Craiova, Romania. While bookings will be available from today, deliveries will begin at spring 2025. Here are their prices:

• Ford Puma Gen-E: 34,884.30 euros.
• Ford Puma Gen-E Premium: 37,183.30 euros.

For its part, this is an additional amount that you need to pay for different paint colors:

• White: 262.50 euros.
• Black agate: 577.50 euros.
• Solar silver: 577.50 euros.
• Blue Digital Aqua: 735 euros.
• Fantastic red: 892.50 euros.

For those who are looking expand equipment and assistance Ford Puma Gen-E here’s how much you’ll have to pay for additional options:

• Winter package (both models): €577.51.
• Tech package (Puma Gen-E standard): €1,199.99.
• Technical package (Puma Gen-E Premium): €897.49.
• Comfort package (standard Gen-E only): €999.99.
• All-season tires on 17-inch wheels: 362 euros.
• 19″ alloy wheels (Gen-E Premium only): €1,114.
• Opening panoramic roof: 1240 euros.
• Black painted ceiling: 666 euros.
• Separating net attachment points: 50 euros.