Yesterday Netflix the financial results of the quarter just concluded. These are not good and – as expected – continue the negative trend that was already signaled at the beginning of 2022. The streaming giant has again lost subscribers.
In three months, Netflix is almost lost 1 million subscribers. This is the most serious collapse in company history.
Yes, because three months ago the net decrease – between inbound and outbound subscribers – was ‘only’ 200,000 subscribers. Because we want to see the glass half full, the 970,000 subscribers lost is still less than the 2 million the company had envisioned losing. And this is certainly good news. But the air of recovery is not around the corner and analysts are wondering how long the bleeding will last. With a recession looming, things could still go bad for Netflix.
Overall, the company’s balance sheet remains positive, with revenues up 9% year-on-year – partly due to the aggressive price increase of subscriptions imposed around the world, including Italy.
Netflix will continue to stop the subscriber escape through new solutions. On the one hand the stick, that is the new measures to prevent the random sharing of passwords, on the other hand the carrot: the new cheap subscription with advertisements and the aim of creating new original sagas that will catch the attention of the public. can pull. Netflix cites the success of the fourth season of Stranger Things, but during the conference, the company leaders also indicated that they plan to make something similar to “Star Wars” or “Harry Potter”. In short, pop culture cults capable of generating revenues of hundreds of millions of dollars, maybe billions. This is of course easier said than done.
Source: Lega Nerd
