YouTube continues to focus a lot on Shortsie short clips of a few tens of seconds. The model of online entertainment is shifting towards that kind of content, the proof is that even Facebook and Instagram – despite the protests and despite many uncertainties – are giving more weight to the Reels at the expense of other content.
It is the micro-entertainment model approved by TikTok. YouTube doesn’t want to watch.
YouTube recently unveiled a new tool designed to facilitate the creation of shorts from a longer video. Content creators can import their videos into the Shorts platform.
There are no more upload limits. Any life can be imported, regardless of its duration. Content creators can easily convert the video to a clip for up to 60 seconds. The editor then allows you to edit the video, add filters, texts and other special effects.
In the event that the video is less than 60 seconds in length, users can use the internal YouTube camera to record new clips, which are then edited to create one cohesive content.
The shorts extrapolated from a longer video already uploaded to YouTube can then contain a link pointing to the original content. In short, the Shorts thus become a tool to transfer traffic over longer content. The new tool to create Shorts videos is rolling out on Android and iOS.
Source: Lega Nerd
