The investments of Netflix in gaming they turn out to be a huge hole in the water. Except bait in the hole to attract new customers: i video games available on the application for Android and iOS were played by less than 1% of subscribers to Netflix.
Still, the streaming giant continues to invest in it. Netflix had only announced three new video games last March, and before that it had bought development studios Next Games and Night Scool. Meanwhile, the catalog of games available on Netflix has continued to grow: today it includes 25 different titles, all included for free in the subscription.
In total, Netflix’s video games were downloaded an average of only 23 million times, according to research from the company Apptopia. 1.7 million downloads for singles. That’s not much, just remember that Netflix currently has more than 221 million subscribers worldwide.
Apptopia’s data leaves us in doubt: aren’t Netflix users interested in free mobile video games, or just don’t even know they exist? Perhaps the streaming giant should invest a little more in promoting its new venture in the video game industry.
Just a year ago, Netflix COO Greg Peters explained that the company saw video games as a long-term bet and that in the meantime it would explore several avenues to find the right formula to conquer this market as well. At the moment it looks like Netflix still needs to work on it.
Source: Lega Nerd
