As Netflix learned the hard way, streaming dozens of movies and series a month is no longer enough to attract a growing stream of subscribers.
So looking for platforms other ways to attract viewers. One of the most effective “hooks” Sportuntil now it was monopolized by telephone operators.
We predicted a few months ago that Spanish football would reach major broadcast platforms, and this happened: Amazon Prime Video announces LaLiga SmartBank releasewith the marketing name The second division of Spanish football. Okay, not the Champions League or Premier League, but it starts for a reason…
This time is not exclusive. no less 10 platforms to release LaLiga SmartBankThanks to a new non-exclusive marketing format launched by La Liga de Fútbol.
With stadiums closed due to the pandemic and armored matches following the exclusive contracts of some operators, in recent years football has lost its span. It’s getting harder and harder to see.
With this non-exclusive measure, La Liga Increase the visibility of the Second Divisionand it also manages to do business by selling the same pack of matches to countless platforms.
Visible on LaLiga SmartBank, Amazon Prime Video, Euskaltel, R, Virgin Telco, MásMóvil, Yoigo and GuukIn addition On Movistar and Orangewhich, along with DAZN, owns the exclusive rights to Part One.
These platforms will open a new channel, as La Liga explained in a press release. LaLiga SmartBank TV will offer the following:
- Eleven matches of each day of LaLiga SmartBank live
- Six matches of the promotion stage to LaLiga Santander (play-off) live
- Accessory Briefs
- Weekly Highlights Program
Matches will be broadcast in all official Spanish languages spoken in the provinces of origin of the participating teams.
The narrators responsible for broadcasting LaLiga SmartBank matches will be Xavi Rodriguez, Dani Fernández, Jordi Pons, Lluís Izquierdo, Alba Oliveros, Héctor Ruiz, Sergio Ferra and Axel Martínez.
The cast is complemented by top commentators such as former football players Javi Márquez, Alberto García, Pedro Nieto, Lluís Carreras, Esteban Suárez and Jofre Mateu.
This year, Second Division matches will be more accessible than ever. Good news for football fans who can’t go to the stadiums!
Source: Computer Hoy
