facebook had a fight with Apple since the manufacturer of iPhone introduced its App Tracking Transparency feature that allows users to opt out of tracking apps on their platforms. In the past, however, Apple has reportedly discussed possible “money-sharing deals” with Facebook that could have brought Apple a “cut of Facebook’s revenue.”
According to Wall Street Journalstating that most of the discussions took place between 2016 and 2018, one idea Apple discussed was that Facebook make an ad-free version of its subscription-based app, Apple would collect its standard 15% to 30% fee on Facebook’s in-app subscriptions via the App Store, but Facebook eventually dropped the idea, the report said.
Apple also claimed that the Facebook app’s sponsored posts feature, which allows pages on the site to promote a post to a wider paid audience, it should have been considered in-app purchases and therefore subject to Apple’s 30% fee. In a statement, an Apple spokesperson said the company regularly meets with developers of all sizes to discuss commercial matters, these are the words of the Apple spokesperson:
Every day we meet and work with developers of all sizes to make suggestions, address issues and help them grow their business
He added that the rules for app developers like Facebook are “applied equally to all developers because we believe that a fair application results in the best user experience.”
Source: Lega Nerd
