The sale of the iPhone 13 they continue to do very well, and that may not be good news for Apple. Not because the American company will present the new generation of its smartphones in less than a month.
The risk, analysts note, is that the success of the iPhone 13, now at the end of its cycle, will end with: cannibalize the launch of the new iPhone 14, leading to unsatisfactory results. But not only that: the fact that the thirteenth generation is still doing so well also indicates a lack of interest in the iPhone 14. Normally, close to the release of a new model, sales of the previous generation are strong. back. It is a positive sign, reflecting a strong expectation of the new product. Consumers stop buying the old model because they are interested in the innovations that the new smartphone will introduce.
According to an report by JP Morgan, this slowdown has not been seen with the iPhone 13. Indeed, sales are suspiciously stable, despite the imminent launch of the new smartphones. Apple expects to match sales of the 13 with the new iPhone 14: neither an increase nor a decrease. But the suspicion is that this goal may have been missed.
The sentiment of consumers, JP Morgan analysts explain, is that the new generation will introduce negligible improvements, so we might as well buy an iPhone 13 now, as the 14 will likely be very similar. Consumers also expect the new smartphones to be offered at a higher price.
Obviously, no one can predict the future and it is certainly early to announce the failure of the new iPhone 14, which has yet to be presented. All that’s left is to wait until September to see how the new-generation iPhone will behave upon its debut.
Source: Lega Nerd
