Starting the morning in the rhythm of Mozart must be something exciting. Some of the beer makers in Mexico seem to be thinking the same thing. If it is not false. According to the creators of the Mexican Santanera birra, their beer was brewed to the sounds of classical music cult composer Wolfgang Amadeus for 26 days non-stop. They call it “sonic maturation” and stay that broad.

What is the purpose of such a sound fantasy? Well, to give beer additional benefits, according to its creators. They say beer flavors are better in the face of such acoustic impact.

Sounds like an April Fool’s joke, but it’s not. Could this have any scientific basis? Or is this just another little prank? Let’s tear it apart.

New and improved flavors in beer?

As we said, beer went viral on Twitter. This anthology mix has been the subject of ridicule and ridicule on a malicious social network. And the reason why he did it, as if taken from a fairy tale. Rather, from a comedy manual. The aforementioned Mexican beer brand Verbatim tells us this on their website: “During the fermentation process, we expose Mozart to classical music 24/7, we made sure that the music causes a more dynamic and harmonious movement of the yeast, which leads to creating new and better fragrances“.

The fact that music has a joyful effect on a person is more than obvious. Some melodies are able to fill us with happiness, jubilation and jubilation. This is undeniable. But trying to extrapolate these results to a drink like beer seems risky to say the least. At least to attribute it to the yeast, which, despite being a living being – microscopic, but still alive – has no auditory pavilions through which to enjoy. Chayanne ballads.

It’s like one day I’m saying out of the blue that my grandma’s rice pudding tastes so much better when I listen in the background. Good night, Mrs. Bertin Osborne. It is clear that no one believes. Because there is no logical argument behind it. It’s unbelievable that rice is better or that anyone is going to listen to a Bertin Osborne song. To confirm this, we need data and scientific information to prove it. Perhaps there is something similar in the scientific literature? Spoiler alert: surprisingly yes.

Yeast that comes with musical accompaniment

One can ask oneself whether there really is some kind of scientific basis behind all this musical matter. To everyone’s surprise, the possible benefits of music exposure to the activity of certain microbes have been explored more than once. Do you know the main ingredients of beer? These are malt, water, hops and yeast. Yeast is responsible to start the alcoholic fermentation process that gives rise to beer as we know it. It is these last representatives of the beer that have shown superior growth when exposed to certain sonic vibrations.

Here’s what scientific studies like this and this show, where yeast appears to have grown 23% more when listening to sounds at a level of 90 dB compared to no noise. What is it about? It probably has nothing to do with whether the sound comes from the vocal cords of Lady Gaga or David Bustamente. The vibrations created by mechanical sound waves appear to be the cause of these changes in microbial growth. This is something that has been studied in the field of microbiology for many years, so it is nothing new.

Also, 90 decibels (dB) can be considered a fairly high sound intensity. These are the decibels attributed to a police siren, a traffic jam, or a passing train. Therefore, either Mozart’s music plays to its fullest, or it is unlikely to reach such an intensity of sound. Another proof that yeast growth can really be influenced not by music, but by physical movement of sound waves. Perhaps the next beer campaign should take advantage of the noise of a jackhammer. Or from a rave.

It’s impossible to say on the label what we really want

However, despite this, transferring these results to a more everyday environment is extremely risky. The findings of these studies must be taken with a large number of tweezers. Even more so if we take into account the claims made by the aforementioned beer brand, where it attributes intangible benefits to food. Although this sounds ridiculous to many, the truth is that You can’t put anything on a food label. There are laws that govern this and, at least in the European Union, it’s pretty picky about the information that appears on a product’s packaging.

There are health claim registries that explain how and when a benefit can be attributed to a particular ingredient or product. Come on, everything is controlled to the millimeter. Hence, saying that beer tastes best after it has been subjected to Marriage of Figaro. equivalent openly mislead and misinform consumers. In addition, the consumer himself may end up rejecting the brand because he feels like he is being taken for an idiot. Sometimes these types of marketing strategies can have a negative effect rather than a positive one.

In short, given that we are talking about very subjective parameters such as taste and aroma, it is hard to believe that something as anecdotal as connect Spotify account will have a decisive influence on the final taste of the beer. Don’t get fooled by unscientific marketing campaigns. And, if they have some kind of basis, even a minimal one – as it happens – try to find out how real what the manufacturer promises. In the vast majority of cases, we can find not too pleasant surprises.

Source: Hiper Textual

Previous articleHyaluronic Acid May Help Regenerate Muscles, Study Says
Next articleFraudsters began to actively speculate on outgoing brand names

LEAVE A REPLY

Please enter your comment!
Please enter your name here