Apple is cutting production of the iPhone 14 Plus and deciding to focus on the Pro and Pro Max even though the iPhone 15 Plus is still scheduled.

After the all-new premiere of the new iPhone 14 family, which we’ve been following so much and which we encourage you to take a look at some of our analyses, things are not going well. Mansana and in particular the new iPhone 14 Plus.

The fact is that, as you know, the reports say that the new model does not live up to expectations, and the company itself has already ordered the Chinese manufacturer to stop production of some components of this model. smartphone just a few weeks before his departure, according to The Information.

Two other vendors that build modules from this component they also cut production drastically (between 70% and 90%).says in the report.

This is what has been seen. And the fact is that despite the fact that we recently announced that the new iPhone 14 was out of stock, we also said that It wasn’t all good news for the Tim Cook Company.. And the fact is that, according to Apple analyst Ming-Chi Kuo, pre-orders for the iPhone 14 Plus were lower than for the previous iPhone 13 mini.

“The iPhone 14 Plus is a replacement for the iPhone 13 mini. However, the result of pre-orders for this new product is significantly lower than expected, which means that Apple’s strategy to segment products into standard models is failing this year, ” wrote.

What’s happening with the new iPhone 14 Plus?

As we have already mentioned, little by little the way was paved to reduce its production. First, Apple analyst Ming-Chi Kuo, and last week DigiTimes reported that Sales of the iPhone 14 and iPhone 14 Plus were lower than expected, but demand for the more expensive Pro models was stronger.

In addition, Apple canceled plans to increase overall production. iphone 14 to 96 million units out of 90 million units envisaged for the second half of 2022.

And we’re talking about smartphone that positioned itself as a winning horse having a lower price, but with a huge screen. However, just the opposite seems to have happened.

The iPhone 14 Plus starts at €1,159, which has prompted some consumers to opt for the iPhone 14 Pro. with big improvements in many other aspects (especially the new processor and cameras) since the difference is only 200 euros (1319 euros).

This is something that could already be seen as iPhone 12 mini sales were so lackluster that Apple changed course to sell the larger model long before the iPhone 14 Plus was announced.

Why did Apple decide to take a step back?

Among the possible factors already speculated in the media are talk about a strong impact on low sales due to the global economy. Rising costs of living due to inflation and a weakening economy are driving down overall sales, and those who buy the new iPhone 14 are opting for a different model over the Plus.

Apple positions the iPhone 14 Plus in logical price due to improvements over the standard version, but complexas we mentioned earlier, and it takes a heavy toll on him.

Despite the first signs of weak demand, The Information reports that Apple intends to continue with the same version but for the new iPhone 15 (iPhone 15 Plus) next year.

And the thing is, some scary specs are already being talked about in response to this aspect: a 48-megapixel sensor instead of the 12-megapixel ones that Apple usually uses, or a new A17 processor built with 3-nanometer transistors. Yes, we are talking about rumors.

Also, while not too flashy, Apple has ordered at least one Chinese manufacturer to increase production of parts for the iPhone 14 Pro and Pro Max. The consumer decision seems to be clear: if we want an iPhone, we go for the standard version, but if we want to shoot high, the Plus goes unnoticed and we go straight to the Pro and Pro Max versions.