Content consumption through streaming platforms has changed in recent years thanks to the launch of new services that are gaining ground with new offerings. The Spanish market is a great example of this. In Spain, Apple TV+ is the fifth most popular platform and, incredible as it may seem, Netflix is ​​not the first.

According to a study by JustWatch published by Faq-Mac, The streaming service choice pie is divided as follows: Prime Video and Netflix, with 24% share eachThis is followed by Disney+ with 16% and HBO Max with 13%. Apple TV+ 6%, Film’s 6% and Movistar +4%. The Others category is distributed by 7%.

Apple TV+ makes progress in public preference in Spain

Streaming platforms seen in Spain

The study data corresponds to the results of the last quarter of 2023. Apple TV+ increased by +2%, the highest increase since January. Meanwhile, HBO Max, Netflix and Movistar+ all had a negative result, down 1% each.

Although Apple TV+ started offering a small catalogue, it did its best to catch up with its competitors by releasing 50 new programs in 2023. Of these 50 premieres, 38 are series and documentaries, and 12 are unique films or specials that span all genres, from adult drama to comedy, documentary, family and children’s.

Although it cannot surpass Apple TV+ in 2022, when it released a total of 56 series and films, it is a great result for a year marked by the strike of Hollywood actors and writers that paralyzed all productions for months.

The numbers aren’t just in Apple’s favor in Spain. Overall, viewing in Apple’s hundred TV+ countries increased by 42%. This percentage means more hours consumed in 2023 compared to 2022, multiplied by 2.

Apple preferred variable content and effective strategies to win public opinion; For example, million-dollar negotiations to acquire broadcasting rights for the Major Soccer League (MSL) in the United States yielded good results in a shorter period of time than expected. Thanks to the signing of Lionel Messi to Inter Miami CF.

Of course, many other proposals did the same. These include the award-winning The Morning Show, Fundación and Ted Lasso.

2024 has had a good start for Apple, which received its first award of the year with “Assassins of the Month”. At the Golden Globe awards ceremony, Lily Gladstone won the Best Drama Actress award for her role as Mollie Burkhart. The film is likely to continue representing the platform at other award ceremonies as well.

In one way or another, Apple TV+ has begun to master the winning formula to conquer the public, which includes constant and quality broadcasts. And in Spain it works.