Apple is concentrating Recruiting for your advertising teamThis fuels rumors about the possibility of an ad-supported plan coming to Apple TV+. The company, which recently increased the price of its streaming service to 9.99 euros per month, may be looking for a way to do this. Competing with Netflix and other rivals offering cheaper plans with ads.

What do we know so far?

Apple TV+ opens to ads

According to Business Insider reports, Joseph Cady, An advertising executive with 14 years of experience at NBCUniversal, recently joined the Apple team. Cady specializes in data-driven, targeted TV advertising, which could be key to developing an ad-supported plan for Apple TV+.

Other new hires in Apple’s advertising team also point to a possibility planning with ads. People with experience in companies such as Jason Brum, Chandler Taylor and Jacqueline Bleazey DirecTV, Peacock and FanDuelHe joined Apple in recent months.

Most streaming services, e.g. Netflix, Disney+ and HBO Max, they already offer plans with ads. These plans are significantly cheaper than ad-free plans, making them more attractive to users on a budget.

Therefore, implementing such a strategy, Attract a wider segment of users Those who are looking for high-quality content but are also conscious of their spending.

Is it a good idea for Apple TV+ to offer an ad-supported plan?

Apple TV+: will you pay less for watching ads?

Definitely. this move could be useful for both Apple and users. The stung company can increase its subscriber base by offering a more affordable plan, which in turn can increase advertising revenue.

And of course, this means being able to enjoy a wide range of experiences. original shows and movies at a relatively cheaper price.