In March 2024, Apple TV+ celebrated its fifth anniversary and achieved a positive balance compared to external forecasts for its launch. This incident opened the door to further scrutiny of the streaming service, but with similar conclusions: Apple TV+ continues to grow compared to its competitors.

According to research data published by JustWatch, in the first quarter of 2024, Apple TV+ grew by 1% compared to the previous period. Now Holds 8 percent of market share in the United States. Even though it’s stable, it’s still a long way from the streaming leaders.

Apple TV+ is growing at a steady pace and hasn’t lost followers

Amazon Prime overtakes Netflix and Apple TV+ climbs the list

According to research Amazon Prime Video and Netflix rank first with 22% and second with 21%., respectively. Max (HBO) is the third most popular streaming platform in the United States, with a 14% market share.

While Amazon Prime Video and Netflix are also growing Max, Disney+ and Hulu lost some subscribers.

Quality over quantity

Apple TV+’s reduced catalog seemed to work against this for a long time, but the platform was able to make million-dollar deals that guaranteed it revenue and viewership. Commit to achieving your goal of creating original content.

Five years later, the awards and continuity received by many of its original series confirm that it’s worth it, but as a statistic from a well-known site, it can never go wrong. Therefore, according to the Self Financial study, Apple TV+ content is the highest-rated among all streaming platformsIt is available with its catalog consisting of 271 titles.

To obtain results, work Self Financial analyzed IMDb ratings for content available on major US streaming platformsIncluding Amazon Prime Video, Netflix, Disney+, Hulu, Peacock, HBO Max, Paramount+ and Apple TV+.

Nothing is said in the publishing world. Less than five years ago it was unthinkable that any platform would unseat Netflix. and in each case Disney+ was the only candidate. It seemed like a joke that Netflix would revive its business despite eliminating the use of shared accounts. However, in the face of these events Apple TV+ has emerged as a consistent player.

While growth is always a good thing, It will take a long time for Apple TV+ to catch up with other competitors such as Amazon Prime Video and Netflix. if he continues with the same strategy. Considering the interest and determination of those who have a bite at this, the idea of ​​catapulting it should not surprise us.