Those biting the apple are looking to hit a milestone in China, and it has nothing to do with their own devices. Apple’s streaming platform Apple TV+ aims to expand its territory and enter the Chinese marketOne of the largest and most promising projects in the world. According to the information, The company is in talks with China Mobile to launch its service in this region.

While China represents enormous potential for Apple TV+, its entry into the market will not be without challenges. Chinese law prohibits American streaming services from distributing their content directly.

If this agreement is finalized Apple TV+ will be the only American streaming service with an official presence in China. This will open the doors to a market of more than one billion potential users, representing a huge opportunity for the company.

However, the success of Apple TV+ in China will not depend solely on the number of subscribers. The company is also It must adapt its content to the preferences of the Chinese people and comply with the country’s strict regulations.

Apple TV+ is trying to conquer China

To overcome this hurdle, the proposed deal with China Mobile would allow the telco to offer Apple TV+ to its customers for a monthly fee. Moreover, Apple TV+ content will be featured prominently on China Mobile set-top boxes.

According to publication The Information, the negotiations focused on some details such as:

Income distribution: Apple and China Mobile will share revenue from the deal.

Service price: Apple TV+ is expected to be offered at a significantly lower price in China due to competition and consumers’ lower ability to pay. For comparison, Apple Music costs less than $2 per month in China and €10.99 per month in Spain.

Contents: Apple will need to censor some of its catalog and consider how to carefully cover sensitive topics like China in its original content, as it already does. In October 2023, Jon Stewart left his Apple TV+ talk show over Apple’s resistance to airing politically charged topics in China.

More entertainment : In addition to Apple TV+, the company Exploring ways to launch other service offerings like Apple Arcade in China. If that’s true, perhaps the company’s recent claim that Apple Arcade is for fun, not money, isn’t so true after all.

Today The current status of the negotiations, which started at the end of last year, is unknown. Apple apparently wanted to announce the partnership last year, but something went wrong.

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