Apple TV market share rises, Netflix falls

Apple TV+ increases market share in Q2 2022

By Rodrigo SH on Apple TV

Apple’s streaming service for movies and TV shows called Apple TV+ was launched in 2019. It’s been almost three years since the platform struggled to gain ground, and it seems to be doing that too, well, achieved growth compared to the drop in subscribers with other more popular options.

According to 9to5mac, there’s a new JustWatch report, a guide to let you know best and worst in streaming. This report revealed new information about the share of existing subscriptions across different platforms in the second quarter of 2022.

Surprisingly, those that are generally considered “small”, those that show growth, and the main ones are those that have negative numbers in their subscriptions. In addition, Netflix, the most popular option in the world, is starting to own it. more competition by Amazon Prime.

“The viewing wars continue to heat up, and Netflix is ​​losing -2% market share in Q2. Competitors like Apple TV+, Disney+ and HBO Max took advantage of the market leader’s losses and each added +1% in Q2. Netflix is ​​now just one market. It’s a 1% difference over Prime Video, and only 5% between HBO Max and runner-up.”

List of most used platforms in 2022

Platform share list in the second quarter of 2022

Things aren’t looking good for Netflix loss of customers has been coming for a few months and even accused users for sharing accounts. Apple, on the other hand, knows how to do things well, and while it’s still incomparable to the most used platforms, today it has the most valuable content and is the most nominated streaming service from Hollywood’s Critics Association awards.

Let’s hope Apple TV+ starts to get more attention in the market because it has a catalog though not that large, yes high quality and it can surely entertain many more new users.

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Source: i Padizate

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I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.

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