Apple TV+ Flow adequacy participated in a clear strategy: Bet for quantity quality. Although this decision was praised for the perfection of its productions, it also included an important investment. Each new film or series represents a millionaire for Cupertino company. However, a recent report of information questioned the profitability of this strategy and made Apple would think that it would cut its budget for service.

The report in question, Apple TV+ will lose one billion dollars a year. This is a figure compared to 18 billion that the company is not only investing in films, but Netflix plans to invest in 2025, although it is not the serial count and high.

According to some reports, Apple TV+ “Lost” Money

Apple’s goal is not questioned for the first time by developing a flow service with a “limited” catalog compared to other platforms. But often, the company surprised us to show it. Separating more time than expected does not mean you know where you goEven if it means trial and error.

Already in 2022, we were surprised to negotiate to obtain MLS’s rights. And over the years it has become more challenging than the performance of the original productions. In 2023, he canceled several series that did not shoot the audience in the early seasons. In 2024, the science fiction series’ Ted Lasso ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” ” 8 called one of the most expensive ones of the year, the commercial applicability of the productions.

What is Apple’s real gain

Unlike Netflix, which earns revenue from subscriptions, advertising and international rights agreements, Apple TV+ mainly subscriptions and Indirect impact on the sale of other Apple products.

The series, such as ‘Separation’ and ‘Ted Lasso’, has become cultural phenomena that raise Apple’s profile and strengthen brand images. The halo effect of these productions extends to other Apple products by promoting customers’ sales and loyalty.

Apple TV+ is different from other flow services, and it is not the secret of anyone, but it does not mean that it is easy to understand the benefit behind the bet. In an interview with Netflix’s General Manager Ted Sarandos, he was asked what he thought about the rival Apple TV+: “I don’t understand this beyond a marketing strategy, but very smart people.” He said. “Maybe they see something we don’t do.”

Although it is true that Apple TV+ cost Apple a million, the company does not see the flow service as an independent business. For Apple, Apple TV+is a strategic investment that contributes to the overall success of the ecosystem.. The cultural impact they compensate for the quality and financial losses of their production transforms Apple TV+ into a strong and effective marketing tool.

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