The ‘F1: The Film’, produced by Brad Pitt and produced by Apple, has become a global box office phenomenon that has collected more than 500 million money worldwide since its premiere at the end of June. However, the effect of this film goes far beyond the collection figures, because Formula 1 provided a remarkable economic and cultural benefit for itselfOne of the largest motor sports organizations in the world.

Formula 1 group saw an extraordinary increase in revenue after the film’s premiere. The company, owned by Liberty Media, has experienced a 40 % year growth in the group’s revenues and reached 1000 million figures. Managers have attracted approximately 15% of this three -month increase in the film, showing other factors, such as the growth of F1 television subscriptions and a variation in the income calendar of the season.

F1: Movie continues to exceed expectations

The impact of the film stresses that Stefano Domejali, the president of Formula 1, is not limited to economic investment, but during the presentation of the results that “an incredible opportunity to increase visibility and produce a circular economy around it”. Domenicalali also hoped for this interest and The film is later on the Apple Transmission Platform, while future income opportunities continue.

The interest in sports was already high, with a fan base that was quantitatively by Nielsen at 826 million in 2024, 43% of them are under the age of 35 and women represent 42% of their followers. This demographic group remained especially connected to social networks with the film, and the audience of live races increased compared to last year.

-Face area, Twelve of the last 40 F1 race has consumed tickets and six of them broke new aid records.

The best thing is that the film can continue to produce good news, because thanks to success, Apple decided to enter IMAX Salas as of August 8th

Apple TV+chose a niche that managed to overcome the screen and had a significant impact on the sport it represented. By encouraging an increase in income, Formula 1 increased the visibility of the sport, which shows that it was a valuable asset for a group. This success is a proof of the narrative power in the entertainment world that creates a greater commitment to a sport and attracts a younger and more various audience.

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