After a drop in subscriber numbers, an event that led to lawsuits, Netflix has proposed a new plan to attract subscribers: pay less in exchange for seeing ads. Interestingly, Netflix’s popularity increased on the contrary, it became an ad-free platform. But things are changing and it seems Netflix wants to kick off its plan with ads this year.

as he reported New York TimesNetflix aims to launch a new, more affordable subscription plan with ads in the fourth quarter of this year. At the same time, Netflix is ​​also hoping to launch its much-rumored feature: prevent password sharing.

Netflix is ​​the most important streaming platform

Ads coming to Netflix this year

As it turns out New York Times, Netflix sent employees an email explaining these plans in a timeline.. This is not surprising because Netflix CEO Reed Hastings has already announced that the company will take the time to launch a plan with ads, saying it will “solve it in the next year or two.”

Clearly, the company seems to have stepped up this timeline by explaining to its employees that the goal is “quick and ambitious” and “will require some compromise”. Netflix also noted: “Every major streaming company other than Apple has or has announced an ad-supported subscription plan” and that consumers are hungry for “low-priced options.”

Netflix wanted to earn more money and subscribers

On the other hand, this note to employees is also shared passwords issue. Netflix believes it’s losing a lot of money because a subscription is enjoyed by two or more households. In the email, Netflix said it expects to roll out its changes to password sharing “at the same time” as the launch of its ad-supported subscription plan.

Let’s remember that Netflix is ​​testing a function you should use. pay extra to share your password with other users outside your home. Not much is known about this feature, but it will arrive later this year.

It makes sense for Netflix to time-sync these two new changes. Overnight, many users will stop watching Netflix with a shared account, and the vast majority of them sign up for this new subscription plan with adsWhich should cost less than 7.99 euros.