In a new wave of predictions, Ming.Chi Kuo assures that there will be a new inexpensive Apple TV model in the second half of the year. The purpose of this new product is to provide an improvement in the cost structure of Apple TV. Recall that Apple markets two versions of Apple TV, 4K and HD.

An inexpensive Apple TV that can compete with other brands

The cheapest Apple TV you can buy today is 159 Euros Available at the 32GB Apple Store Online. If the TV in your home is 4K, this 32GB model costs 199 Euros, and 64GB is only 219 Euros. Shiftsince the debut of the fourth generation Apple TV (HD), The design hasn’t changed at all. Only improvements have been made to performance, the chip inside, and the new Siri Remote.

Different models of Apple TV: Apple TV 1st generation, Apple TV 3rd generation, Apple TV HD and Apple TV 4K

The new modification will come with a cheaper model. Kuo predicts that the strategy of those coming from Cupertino will be very helpful in closing the gap between the competitors. Google, Amazon and Roku are among the strongest competitors in this regard, while Chromecast, Fire Stick and Roku SE or Express are devices that have gained the trust of users.

What price can be competitive to satisfy users?

Ming-Chi Kuo’s post on Twitter does not provide any further information, therefore only We can only wait for leaks or more rumors about the final design and specs. An interesting issue to speculate on lies directly in price. The average market price of the Fire Stick is $39.99.

chromecast connected to tv

The Roku Express, on the other hand, varies in price depending on the year of manufacture. Offers can be found for $24 to $38. Finally, the Chromecast 4K with remote costs $49.99. Previous versions go as low as $10 based on their final price. Can Apple compete at these prices? To give us an idea in terms of comparisons between the current models, you can only see the differences between the two current models here.