The Apple Watch Series 7 didn’t deliver the redesign many were expecting, but it wasn’t an excuse for it to be a bestseller, which managed to sell weeks after its release in 2021. Of course, users valued other features, and this week Apple decided to remind us of one.

Via a video called “Hard Knocks” posted on YouTube, the company supports the durability of the Apple Watch Series 7. The announcement came amid rumors of a “rugged” version of the Apple Watch expected to launch this fall.

Longest lasting Apple Watch in history

one minute video Shows multiple people wearing Apple Watch Series 7 while doing extreme sports or just sliding on the floor. The ad even shows a user rubbing his Apple Watch against a skateboard deck and a child flushing the watch down the toilet. This last situation is undoubtedly a situation that can be experienced much more frequently than the first.

Apple defines Series 7 as: “The longest-lasting Apple Watch in history”. In addition to a larger screen, the company also reminds that the device has a new glass that is more resistant to water, cracks and scratches.

The Apple Watch Series 7 was unveiled during the “California Streaming” event last year. This version is differentiated thanks to a larger screen, which further reduces the edges of the facade. Thanks to this, user experience is noticeably improved with features such as on-screen keyboard.

Apple made this video available a few months before the Apple Watch Series 8 was released. As it makes sense right now, some features have already been leaked, albeit not very heartwarming. According to analyst Mark Gurman, the redesign is not final this time around either.

The new S8 processor in the Apple Watch Series 8 will basically be the same as the S7 used in the current Apple Watch Series 7. However, this is even more relevant if we consider that the S7 chip is identical to the S6 in the Apple Watch Series 6. Apple used the same processor for 3 years. Y With Apple Watch Series 9, the most important changes are not expected for 2023.