Tim Cook traveled to Japan to visit all kinds of Apple-related stores, factories, studios, and research centers. If a few days ago he revealed one of the biggest secrets of the iPhone, detailing that his company has been associated with Sony and camera sensors for a decade, he did the same today when talking about one of the top strap manufacturers. Apple Watch.

As usual, Tim Cook shared a series of photos during his visit to this factory in Japan. Apparently, at his word, it’s a family business that has been operating in Fukui Province for over 70 years.

This is how Apple Watch Ultra’s orange Alpine Loop band is made

The factory Tim Cook visited specializes in manufacturing fabric straps for the Apple Watch Ultra. During his visit, Tim Cook witnessed how the orange Loop Alpine strap is made.

This strap, like the watch from which it was made, great durability and has a rather interesting design. Look at the pictures and marvel at the fabrics of this traditional factory in Fukui.

Great to visit with the team at Inoue, a family business that has been in Fukui for over 70 years. They combine traditional craftsmanship with cutting-edge manufacturing to weave stunning Apple Watch bands. pic.twitter.com/wzWrwTOkpl

—Tim Cook (@tim_cook) 16 December 2022

“I am delighted to visit the team at Inoue, a family-owned business that has been in Fukui for over 70 years. They combine traditional craftsmanship with cutting-edge manufacturing to knit stunning Apple Watch bands.”

Looks like it’s the last day of Tim Cook’s trip to Japan. Apple’s CEO decided to end his visit to the Japanese country with a gorgeous photo of three monks at a monastery.

🙏🇯🇵 pic.twitter.com/vNwc9tlha8

—Tim Cook (@tim_cook) 16 December 2022

It’s not Tim Cook’s first trip to Japan. In fact, it is very common for Apple executives to travel to other countries to promote the brand and negotiate business deals at the factories of the most important suppliers.

The Apple Watch, on the other hand, does its part. Apple’s smartwatch grew by 52.9% year-on-year in China, one of the main markets for wearables globally.