From Wednesday, July 12, “Bumble”well-known dating app, will be able to get the advice of characters ‘Barbie’Released in theaters around the world on July 20, the movie is meant to send compliments to users and create a ‘match’ between users, that is, mutual taste among users.
The digital platform, where women are the ones who decided to take the first step to connect with other people, announced its cooperation with the announced international production. Purpose, as stated by the company, “provide inspirational quotes from the movie famous Barbie and Kens”.
When they enter the app, users will see one of the characters from the movie a message or a card suggesting they send a ‘Compliment’. If you swipe right you can ‘match’ and Suggestions will appear to send messages to people they can connect with according to the algorithm. It reads, “We found people we think you’ll like.”
Four options will appear, along with photos of each user and a message icon with a heart inside. They will be able to write a message by clicking on one of the suggestions. In the free version, anyone will be able to send a daily compliment.
The feature, which will be available until July 26, as Bumble explained, “An upfront message that helps people become more self-aware by starting conversations in a friendly and positive way”.
“The power of kindness in building healthy connections and relationships is undeniable, and praise is just one of the many ways we empower our community to set an example and make more meaningful first moves,” said Whitney Wolfe Herd, CEO and founder of the company. , in a statement.
“Collaborating with Bumble on this experience has been a fun and creative way to showcase the personalities of all the Barbies and Kens in the movie as they step into the real world through the app,” added Cameron Curtis. , Warner Bros. Vice President of Global Digital Marketing at Pictures.
The platform revealed that 3 out of 4 users surveyed said that “receiving a compliment from a potential romantic partner arouses more interest in that person.”.
WEATHER EDITOR
Source: Exame
