Three years later, redd’s beer It will return to the Colombian market – produced by the Bavarian company.
The company’s decision to relaunch this beer, which is characterized by its green packaging, is due to consumers asking for a return, according to Bavaria.
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Bavarian President Sergio Rincón explained that the return of the drink was mainly due to popular demand. “After touring Colombia and listening to our customers and consumers, We can comply with a request many have made to me: Redd’s extradition”, the manager assured.
Redd’s beer was launched in 2007 and is characterized by fruity, lemon zest and sweet-citrus flavors. Certainly, his taste created equal love and hate.
Bavaria introduced this beer as a drink product in iced drinks and as a basis for the preparation of cocktails.
But it gradually disappeared from the market and can no longer be found in stores and bars after the covid-19 pandemic.
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“Today, after taking a break from the market for a while, we relaunched a irreverent product that has left its mark on a generation seeking new consumer experiences, and “Rincon is returning to refresh our ready-to-drink beverage portfolio.”
“This new offer represents an excellent opportunity for consumers who are passionate about enjoying a fresh and different beverage,” Bavaria said in a statement.A before and after in the Colombian beer industry”.
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