Aim (the parent company of Facebook, Instagram, WhatsApp and Messenger) said in a statement Tuesday. Instagram and Facebook in Europe Will be able to see the content of the networks in chronological order, so we skip algorithms special platforms.
The tech giant made these changes to comply with the European Union’s Digital Services Law (DSA) regulation, which will come into effect at the end of the month, and will affect the way tech companies control the content on their platforms.
According to Nick Clegg, Meta’s head of global affairs, European users will have access to functions such as Reels (short videos), stories and a search engine on Facebook and Instagram. Without seeing content sorted by Meta’s recommendation algorithms.
“For example, on Facebook and Instagram users will have the option to view Stories and Reels only from people they followThey are in chronological order from newest to oldest. They will also be able to see search results based solely on the words they enter, rather than tailoring them specifically to their past activities and personal interests,” said Clegg.
According to Clegg, these changes are part of a series of projects Meta has undertaken to comply with DSA. The company has 1,000 employees whose job is to ensure they comply with the new rules.
The head of global affairs also pointed out that the company offers more transparency about ads and recommendation algorithms on its platforms. this set new boundaries about how advertisers can target young people.
But Meta doesn’t mention in its statement the social network Threads, which launched this summer but didn’t reach European Union countries due to its regulations being stricter than the United States or the United Kingdom.countries where the app is available.
TikTok, one of the social network’s main competitors, announced a similar change to its service in Europe earlier this month.