WhatsApp announced that its channels are available in more than 150 countries, offers users a new way to receive “relevant” updates exclusively.
This functionality is available to thousands of entities, including organisations, sports teams, artists and intellectuals, who now have a direct space to connect with people on the app.
The company emphasized on its blog that these channels operate independently of traditional chats to protect privacy. Users who follow a channel will not be able to notice who else is following them, thus ensuring privacy for both administrators and channel members.
After a partial launch in ten countries, the company received a lot of positive feedback, which accelerated the global expansion of this feature.
Among the new features brought by the messaging application, users will find an improved directory This will allow them to discover channels based on their location and trending channels based on their number of followers.
(Continue reading: WhatsApp: What’s the ‘chat with yourself’ update all about?).
Additionally, followers will now be able to interact to express their opinions using emojis in updates, but these reactions will be private and not visible to others.
An upcoming feature will be that administrators will have the ability to modify their posts within a 30-day period. After this period, WhatsApp will delete this information from its servers.
(Of interest: Meta launches WhatsApp for Mac: supports group video calls for up to eight people).
Another addition is the option to resend updates. Doing this will add a link to the channel and give buyers the opportunity to access more details.
WhatsApp stated that these updates are just the beginning, predicting that more tools and options will be included in the future. It is also expected that this option will be enabled in the coming months so that any user can create their own channel.
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VALERIA CASTRO VALENCIA
*This content was prepared with the help of artificial intelligence, based on the information on the WhatsApp blog, and was reviewed by the journalist and editor.