Apple’s original movie, Fly Me to the Moon, found a new opportunity to connect with audiences through Apple TV+ after its release in July of this year. The romantic comedy, starring Scarlett Johansson and Channing Tatum, will be released on December 6.is positioning itself as Apple’s main theatrical release this season.

Fly Me to the Moon has been proposed as an ambitious bet for Apple, marking its first step towards producing original films for movie theaters. However, box office figures did not meet expectations and The film had to leave theaters earlier than planned.

This disappointing result was a deciding factor in Apple’s decision to rethink its film distribution strategy, considering licensing its films to expand into other markets and generate revenue that would justify the million-dollar investment.

Fly Me to the Moon is streaming on Apple TV+

The film takes us to the 1960s, in the middle of the space race, and us a story that intertwines comedy and drama. The film follows Kelly Jones, a marketing executive tasked with improving NASA’s public image. At a very important moment. During Hopes for a successful Apollo 11 mission are under threatJones faces the difficult task of staging a fake moon landing as a precaution

Coinciding with the release of Fly Me to the Moon on the streaming platform Apple also released two other projects: Blitz war movie and Bread & Roses documentary. With these new additions, Apple TV+ continues to expand its catalog and cement itself as an increasingly attractive option for subscribers.

While its theatrical run wasn’t as expected, the film has a new opportunity to shine on Apple TV+. Apple TV+ viewers have been very receptive to the platform’s latest movie offerings; The best example of this is the recently released movie. Wolfs starring George Clooney and Brad PittA few days after its premiere, it became the most watched movie on the platform.

With Fly Me to the Moon, Apple TV+ will have the opportunity to continue benchmarking and evaluating new strategies to position its original productions and make them shine amid the fierce competition of the broadcasting world or Re-evaluate your catalogue.

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