Every day, various streaming platforms that provide users with all kinds of content are becoming more and more well-known.
This is the case of Amazon, which recently launched its streaming platform as Prime Video, which to date has included a variety of television productions and movies, offering a wide range to those who wish to subscribe.
Amazon, as an e-commerce platform, was born in 1994 by its creator, Jeff Bezos, as a bookstore, but soon space to get the technology and now streaming service.
The small company, which initially operated out of a garage, Bezos named Amazon as a tribute to the Amazon River for its exotic appeal and the fact that it is the world’s tallest company. This would have something to do with what he wanted for his job in the future.
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Soon after, the launch of Amazon.com reached all states in North America and approximately 46 countries. More than 2000 people visited the site in 1996.
Continuing to grow, the company entered the stock market in 1997 with its shares valued at $18.
With the listing of this company on the stock market, it began to expand its offering and add other types of products such as CDs and DVDs. More than 125,000 titles, more than can be found in physical storesAccording to ‘Adslzone’ portal.
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In 1999 the company patented the ‘one-click’ function; This means the user can enter billing data, payment and shipping information with just the click of a button. without having to re-enter data for the next purchase.
The 2000s brought alliances with many clothing brands due to the new product offering on Amazon’s platform.
In this way, additional income was generated in addition to products such as toys, kitchenware and magazine subscriptions. Likewise, it expanded with the establishment of other marketplaces such as Target.com.
Starting from 2005, a subscription service began to be offered to users, providing users with more than one million articles for two days.
In 2013, Bezos purchased The Washington Post, one of the leading newspapers in the United States, for $ 250 million, becoming its sole owner and having a great advertising tool for his company.
Likewise, it could not be left behind with the launch of the smartphone called ‘Fire Phone’ in 2014, but this device failed and the company had to stop its production as well as making a loss.
With the 2020 epidemic, Amazon This year is considered one of the most difficult times for many companiesThe company experienced 38% growth in revenue as many people shopped online.
Bezos, who served as president of the company for more than 15 years, left this position and would move to another position as executive chairman. New York native Andy Jassy, who has been with the company since 1997, joins as SEO.
In a bid to further diversify its business, Amazon acquired the entirety of Metro-Goldwyn-Mayer, one of Hollywood’s most important film studios, in 2022, leading to the creation of the ‘Prime Video’ streaming service.
This platform offers paid access to movies, series and documentaries, available through the Prime Video app, available for Android and iOS.
According to ‘FlixPatrol’, the platform had 200 million subscribers in September 2022 and is available in 191 countries.
Although it is the second most subscribed platform in the world, it holds a dominant position in several countries, including the United States.
LUZ ANGELA DOMÍNGUEZ MERCAN
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